ST. LOUIS, October 1, 2026 // – Bad litter is a crime, and Tidy Cats is on the case. Today, the cat litter brand from Purina launched the Special Litter Unit (S.L.U.), a three-part crime procedural series starring actor and comedian Kumail Nanjiani as the lead agent dedicated to solving the most heinous litter crimes cat owners experience. True crime fans can follow the case online, and cat lovers in New York can join the investigation in person at Litter Crimes HQ, a one-day pop-up experience featuring adoptable feline agents, on Friday, October 2.
The Case File:
- The Series: Special Litter Unit (S.L.U.), a three-part crime procedural from Tidy Cats starring actor and comedian Kumail Nanjiani as lead agent, with content creator Jordan Howlett as his rookie officer.
- Where to Watch: Episode one premieres Thursday, October 1, 2026, on Tidy Cats’ Instagram, TikTok and YouTube, with new episodes rolling out through the week.
- The Stakeout: Litter Crimes HQ, a one-day pop-up at 45Grand in SoHo, New York City, on Friday, October 2, 2026, from 11:00 a.m. to 7:00 p.m. ET with interactive missions and adoptable feline agents from Petfinder.
- Standard Issue: Tidy Cats Performance+ litter, in three formulas built to solve odor (Active Clean), weak clumps (Power Clump) and tracking (Tidy Feet).
Armed with Tidy Cats Performance+ and a zero-tolerance policy for litter box offenses, Nanjiani is backed by rookie officer Jordan Howlett, the well-known content creator supporting on the scene as the unit works to pursue true litter box villains. Together, they prove that no litter box crime is too dirty for this unit of elite agents.
“I’ve been a cat person my whole life, so I know exactly what a litter box crime looks like,” said Nanjiani. “Between my last cat, Bagel, and our new kitten, Biscuit, I’ve been training to lead the Special Litter Unit for years.”
Where to Watch the Tidy Cats Special Litter Unit Series:
The first episode of the Special Litter Unit drops today on Tidy Cats Instagram, TikTok and YouTube channels, with additional episodes rolling out throughout the week. Across the series, the S.L.U. investigates a wave of litter-related offenses, from odor in the first degree to tracking violations and clumping catastrophes.
“In my line of work, the same suspects keep turning up: odor, weak clumps and tracking,” said Marilyn Renner, Product Development Expert at Tidy Cats. “They’re the repeat offenders cat owners deal with every day, which is why they’re at the center of the Special Litter Unit investigations and what Tidy Cats Performance+ was built to solve.”
Step Inside Litter Crimes HQ, a Tidy Cats Pop-Up in New York City
Think you can crack a litter crime? The investigation continues off-screen at Litter Crimes HQ, a one-day pop-up experience in New York City where cat lovers can step inside the world of the Special Litter Unit. Guests arrive as new recruits to test their investigative skills through a variety of interactive missions, interview adoptable feline agents from Petfinder, and earn exclusive S.L.U. gear and rewards. Litter Crimes HQ will be open at 45Grand in SoHo on Friday, October 2 from 11:00 a.m. to 7:00 p.m.
Solving Litter Crimes: Tidy Cats Performance+
Tidy Cats Performance+ is the brand’s most advanced line of litter designed to solve the most common and irritating litter box problems: odor, clumping, and tracking. The line includes three formulas, each leading with a specific solution: Active Clean neutralizes bacterial odors at the source instead of masking them, Power Clump forms maximum-strength clumps with minimal sticking, and Tidy Feet uses a unique flat granule shape that reduces roll out for 64% less tracking than the leading clumping litter.
Tidy Cats Performance+ is available at retailers nationwide. For more information, visit TidyCats.com.
To watch the three-part crime series, follow Tidy Cats on Instagram, TikTok and YouTube.
Tidy Cats Credits List
Client: Purina
Senior Brand Manager: Vanessa Hopkins
Brand Manager: Kate Holton
Brand Affairs, Media: Emily Goldkamp
Brand Affairs, Influencer: Sara Schaecher
Brand Affairs, Influencer: Rebecca Jelinek
Agency: Golin Ketchum
VP, Creative: Vincent Patton
Director, Creative: Nicole Ido
VP, Dir. of Influencer & Digital: DJ Watta
VP, Director of Media: Britania Weinstein
Sr. VP, Account Mgmt: Sharon Davallu
Senior Brand Manager: Gabby Howard
Talent Management: Samanta Javanbakht
Omnicom Production:
Executive Producer: Brooke Stelzer
Production Company (Videos) : Honor Society
Director: Melissa Bolton-Klinger
Executive Producer/Founder: Megan Kelly
Line Producer: Bradford Carter
DP: Peter Gordon
1st AD: Matthew Smith
Production Designer: Gabrielle Rosenberg
Post: Rec Room
Editor: George Kent
Executive Producer: Joy Saylor
Color: Oliver So
Sound: Ed Larez
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