Venice, CA-based production company Rodeo Show director Kevin Osgood teams up with NASCAR to tackle fear and judgment head-on in a new spot for Aspen Dental. Osgood drops viewers directly into the race car with NASCAR elite driver Danica Patrick to demolish physical obstacles representing the all-too-common pre-dentist jitters.

Osgood has previously helmed spots for brands such as Home Depot, GMC, HP and LG, infusing his branded work with a penchant for relatable characters and authentic narratives.

The spot helps viewers shift gears on their perception of the dentist and see that these types of fears are blockades that can be overcome.

About Rodeo Show

Rodeo Show is a scalable content development and production company driven by the dynamic landscape of both traditional and new media. They are experts at building a dynamic incubator for artists to enjoy creative freedom backed up by resources necessary to collaborate closely with all media clients, crafting a message that leaves the status quo in the dust.