Top Spot of the Week: R/GA, Tool Director Floyd Russ Activate Kiss Cam For Ad Council’s “Love Has No Labels” Campaign

In partnership with the Ad Council, R/GA launched “Fans of Love,” the third installment in the iconic, Emmy-winning Love Has No Labels campaign. This newest video puts a twist on the traditional sports stadium jumbotron “kiss cam” by replacing it with an unbiased camera depicting positive expressions of love, unity, diversity and acceptance across race, religion, gender, sexuality, ability and age.

Floyd Russ from Tool of North America directed “Fans of Love,” which was shot by DP Gregory Wilson and edited by Robert Ryang of Cut+Run.

Credits

Client
Ad Council/Love Has No Labels

Agency
R/GA
Nick Law, vice chairman, global chief creative officer
Chris Northam, Eric Jannon, group executive creative directors
Chris Joakim, Mike Donaghey, creative directors
Alberto Portas, Alfredo Adan, creatives
Daniel Diez, EVP, global chief marketing officer
Cindy Pound, executive production director
Jeff Skutnik, executive producer
Kat Friis, executive production director, content studio
Ashlye Vaughan, sr. content producer
Dylan Viner, group director, strategy
Dave Surgan, strategy director
Amy McEwan, strategist

Production
Tool of North America
Floyd Russ, director
Gregory Wilson, DP
Elyciphus Siler, line producer
Sarah Di Leo, Nancy Hacohen, exec producers

Editorial
Cut+Run
Robert Ryang, editor
Dan Gutterman, assistant editor
Ivannah Flores, producer
Lauren Hertzberg, exec producer

Color
The Mill NY
Damien Van Der Cruyssen, colorist
Natalie Westerfield, color producer

VFX
Cut+Run
Joseph Grosso, lead artist
Matt Dolven, 2nd lead
Ivannah Flores, Wendy Garner, post producers

Audio
Nylon Studios
Rob Ballingall, sound mixer
Halle Petro, producer
Christina Carlo, exec producer

 

Read the original article HERE.