MACY’S: SPOTLIGHT
This summer, Macy’s is transforming people’s wardrobes from winter to summer in the store’s newest campaign.
A playful 60-second commercial, ‘Spotlight,’ taps into the anticipation and joy of summer, and brings to life the outstanding trends of the season. The new spot, produced by BBDO New York, shows the sun magically turning people’s winter outfits into a vibrant summer outfit. The film follows women, men and children as they shed their winter clothes and embrace summer, accompanied by ‘The Oogum Boogum Song’ by Brenton Wood. The film ends with the line, “Find summer fashion. Find the remarkable you.”
The 60-second ad will run on Macy’s YouTube channel, and two 30-second versions are running on network and cable through May 26. The campaign will also feature on social platforms, including Facebook, Instagram, Twitter and Snapchat.
Credits
Agency: BBDO New York
Client: Macy’s
Title: Spotlight
BBDO Creative Credits
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kotlhar
Associate Creative Director: Kathryn Kvas
Senior Project Manager: Noreen Masih
Executive Producer: Dan Blaney
Associate Producer: Corie Rosenblatt
Director of Business Affairs: Bernadette Naughten
Production Services Director: Jessica Nugent
Business Affairs Manager: Nancy Espinal
Director of Music: Rani Vaz
Group Planning Director: Yin Chung
Planning Director: Liz Simons
Senior Director: Corey Cirillo
Account Director: Justin Perrelli
Account Executive: Clare Driggs
Production: The Corner Shop
Director: Peter Thwaites
Line Producer: Amy Appleton
EP: Anna Hashmi
Head of Production: Jessica Miller
DP: Greig Fraser
AD: Andrés Chenault
Art Director: Veronica Geraige
Editorial: Whitehouse Post
Editor: Russell Icke
Assistant Editor: Emma Platek
Executive Producer: Melanie Klein
Post Production / VFX: The Mill
Creative Directors: Angus Kneale & Gavin Wellsman
VFX Shoot Supervisor: Angus Kneale & Greg Gangemi
Lead Colorist: Adam Scott
Additional Colorist: Fergus McCAll
2D Lead: Siro Valente
2D Team: Krissy Nordella, Antoine Douadi,
Dhruv Shankar, Rachel Moon
CG Lead: Ajit Menon
CG Team: Greg Gangemi, Alek Vacura,
Serguei Kalentchouk, Paul Liaw, Yimo Xu, Jackie Liao, Sewang Kim
Executive Producer: Eliana Carranza-Pitcher
Producer: Anna Borysewicz
Production Coordinator: Mia Lalanne
Music:
Artist / Song Title: Brenton Wood / The Oogum Boogum Song
Music Supervision: GEMS
Final Mix: Sonic Union
Mixer: Steve Rosen
Sound Designer: Brian Emrich
Read the original article HERE.