Bicoastal production company Park Pictures’ director Tom Tagholm teams up with BBDO New York to help HP “keep reinventing,” using the upcoming release of the latest Star Wars movie as creative inspiration. In “Reinvent Romance,” a teenage boy painstakingly recreates a replica of his favorite robot, R2-D2, using HP technology to mold the robot and then watch via internal camera as R2-D2 delivers movie tickets to Star Wars: The Force Awakens to his girlfriend’s front door. In “Instant Ink Battle,” a family spends a creative day at home dressing up as Star Wars characters and holding light saber battles. But the fun is far from over once the dress-up ends – Dad then uses his HP Instant Ink photo printer to create a flipbook, animating the children as they battle evil. The finished product makes a heartwarming gift for the children’s grandfather.
[youtube https://youtu.be/ssSRxoZJdGw]Credits
Client: HP
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, NY: Greg Hahn
Executive Creative Director: Toygar Bazarkaya
Creative Director/Art Director: Monty Pera
Creative Director/Copywriter: Marshal Wilhelmi
Producer: Katherine Cheng
Group Director/Behavioral Planning: Gordon McLean
Music Supervisors: John Mellilo, Julia Millison
Production Company: Park Pictures
Director: Tom Tagholm
Executive Producers: Jackie Kelman Bisbee, Stephen Brierley, Dinah Rodriguez
Line Producer: Nick Goldsmith
Director of Photography: Erik Alexander Wilson
Editorial Company: Stitch London
Editor: Tim Hardy
VFX: The Mill New York
Colorist: Fergus McCall
Audio: Heard City
Sound Engineer: Philip Loeb
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and acclaimed filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new talent in both the commercial and film spheres, and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies, studios and clients worldwide by engaging all members of its team in creative problem solving.
Park Pictures has earned the highest accolades for their international work, including an Oscar, an Emmy, and 18 Cannes Lions. Lance Acord has earned three DGA nominations for his commercial work and newly-signed directing duo The Mercadantes received a 2015 DGA nomination. Known for their story-driven film work, Park Pictures has been selected for Creativity’s “Production Company A-List” for nearly ten consecutive years. In 2015, co-founder Jacqueline Kelman Bisbee was selected for the 2015 Cannes Lions Film Craft jury and Advertising Age’s prestigious ‘Women to Watch’ honor.
Park Pictures’ feature division, headed by Producer Sam Bisbee, Jacqueline Kelman Bisbee and Lance Acord, has produced four features, all of which were selected for the Sundance Film Festival within a three-year timespan. In 2010, Park Pictures won an Academy Award for the company’s first narrative film, live-action short “The New Tenants,” starring Vincent D’Onofrio.