Park Pictures’ Vincent Haycock delivers an impactful call to action in the new PSA “Bystander” for the “It’s On Us” campaign for the United States of America out of Mekanism. Directed by Haycock and lensed by Acord, the “It’s On Us” campaign challenges everyone on campuses to see sexual assault as their personal responsibility to prevent, particularly targeting male students. Presidential aides point to research shows that men are often reluctant to speak out against violence against women because they believe other men accept it, and that President Obama and Biden hope to set an example by speaking out to help change social norms.
Research has shown that one in five college women is assaulted, most victims know their attackers, alcohol or drugs are often involved and only 12 percent of college women attacked report it to police.
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent, and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies, studios and clients worldwide by engaging all members of its team in creative problem solving.
In spots, Lance Acord’s Nike “Jogger” was named Best TV Spot of 2012 by Creativity Magazine and also got a ‘13 Emmy nod, and for the third time he was nominated at the DGA Awards for Outstanding Directorial Achievement in Commercials.
In long form, Park Pictures’ feature division, headed by Producer Sam Bisbee, Jacqueline Bisbee and Lance Accord, produced Infinitely Polar Bear (2012), starring Mark Ruffalo and Zoe Saldana, which was purchased by Sony Pictures Classics. God’s Pocket, starring Philip Seymour Hoffman (2012), was picked up by IFC. Both films were chosen for the Sundance 2014 dramatic competition. Additionally, Park won a 2010 Academy Award for their live action short, The New Tenants.
Park’s London office, led by Executive Producer Stephen Brierley, frequently collaborates with the hottest brands and agencies in Europe, boasting award-winning campaigns for Weetabix, Stella Artois, Canal+ and AXE, to name a few.
Credits:
Agency: Mekanism
CEO/President: Jason Harris
CD: David Horowitz
Head of Strategy: Eric Zuncic
Design Director: Albert Ignacio
Associate Director, Brand Manager: Caroline
Senior Producer: Kati Haberstock
Creative Technology Director: Sean Cosier
Senior Producer: Amber Cope
Production Company: Park Pictures
Director: Vincent Haycock
EP: Jackie Kelman-Bisbee, Mary Ann Marino
Line Producer: Alex Fisch, Caroline Kousidonis
DP: Lance Acord
Editor: Adam Robinson
Prod. Des.: John Goldsmith
Costumes: Christina Blacklaller
Post Production: White House Post
Editor: Adam Robinson
EP: Joni Williamson
Producer: Kristin Branstetter
VFX: Carbon
Casting: Dan Bell
Music: Squeak E Clean
Original Score: Amy Crilly
Final Mix and SFZ: Elven Sound
EP: Suzanne Hollingshead