BUNTIN campaign spotlights the ‘instant fun’ of playing Tennessee Lottery instant games.

Tennessee Education Lottery Corporation “Instant Games,” the iconic games players know and love, bring “instant fun” mixed with mayhem in the new “What’s Your Instant Game?” campaign out of agency BUNTIN. When Instant Game characters – from prospectors to pirates to metallic mimes – jockey for position in a focus group, their lively discussion devolves into chaos, sending even the moderator crying for help. The comical ad spotlights the many Instant Games offering “game changing fun,” reminding all 18+ players that there’s a game–and plenty of potential winnings–with their name on it. 

Since its inception, the Tennessee Education Lottery has raised over $7 billion for education programs in the state, providing more than 2 million scholarships and grants for students along the way. BUNTIN has created many award-winning memorable campaigns to support this important work, including this most recent “Instant Games” campaign. The Nashville-based agency is proud to partner with the Tennessee Education Lottery to set the national model for state lottery success, and drive continued education funding in the state. 

Credits:

Agency: BUNTIN

President/CCO: Dave Damman

VP/Executive Producer: Danielle Keenan

EVP/Executive Creative Director: Ray Reed

Sr. Creative Lead: Will Cauthen

Shop Designer: Hunter Ractliffe

Copywriter: Mike Harrell

SVP, Director of Brand Management: Brook Dore

Sr. Brand Manager: Grace Jones

Associate Brand Manager: Morgan Beaty

Production Company: 8th Street Productions

Director: Jon Nowak

Editor: Andy Peters (Open Water Post)

Color: Jimmy Cadenas (Crooked Hat Color)

Audio: Npall

Client: Tennessee Education Lottery

President & CEO: Rebecca Paul

EVP, Advertising & Marketing: Lou Ann Russell

Vice President, Advertising: Erica Huss