Headspace

As fans waited with bated breath through a competitive game, advertisers either looked to the future of entertainment, with ads on electric vehicles and the metaverse, or leaned on big stars and major talent in the LA-hosted Super Bowl LVI.

Ads out of music companies BUTTER Music and Sound and Squeak E. Clean Studios, as well as production and VFX players Alkemy X and Zoic Studios, made coveted prime time slots and provided some much-needed buzz ahead of and during the big game. Read on to see the coveted commercials.

Alkemy X

Headspace, “Sleep With John Legend”

International superstar John Legend has a very special gift for you. He’s going to let you sleep with him…sort of. Listen to his new Sleepcast in the Headspace app post-game.

BUTTER Music and Sound

Lay’s, “Golden Memories”

Lay’s brings back so many good memories ahead of Seth Rogen’s special day, in the ad starring comedy giants Rogen and Paul Rudd.

Disney+, “Disney+ Has All the GOATs”

Why pick one GOAT when you could have them all in Disney+’s colorfully creative spot for their lineup of features from Disney, Pixar, Marvel, Star Wars, National Geographic, and more, starring Awkwafina.

Squeak E. Clean Studios

BMW, “Zeus and Hera”

Retiring from Mount Olympus to Palm Springs, Zeus is underwhelmed by all earthly electric things and becomes a shell of his former self. But right when we think all hope is lost, his wife, Hera, introduces him to the all-electric BMW iX and helps mighty Zeus reclaim his spark.

Zoic Studios

H-E-B, “Mission Critical”

H-E-B delivers even in ‘mission critical’ moments in the hilarious Super Bowl spot airing regionally in Texas starring country music star George Strait. Nearing countdown for one intrepid crew, an astronaut passenger can’t have lift-off without his snack delivery.