Spider-Man: Brand New Day, the latest instalment in one of the world’s most successful film franchises features the new BMW iX3, the first Neue Klasse model, and the BMW 5 Series Sedan.

Both vehicles are not only visible, but woven into the plot of the new film, enabling them to connect with a global fan base. The partnership underlines the BMW commitment to combining innovation, technology and cultural relevance.

Spider-Man is one of the world’s most popular superheroes, and the films attract a cross-generational audience of millions. Unsurprisingly, the latest instalment is generating a great deal of attention. The official trailer alone set a new benchmark, becoming the first movie trailer to surpass one billion views in four days. Bernd Körber, Senior Vice President BMW Brand and Product Management, says: “The launch of the Neue Klasse and Spider-Man: Brand New Day could not be more fitting. Both stand for a bold new beginning and the confidence to shape what comes next. We are proud to accompany this new Spider-Man chapter with the BMW iX3, our first model of the Neue Klasse.”

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