Recently, Zambezi CEO Jean Freeman joined agency leaders at the 2026 Mirren AI Forum for “The CEO Take: How AI Is Reshaping the Agency Model,” a conversation on how artificial intelligence is changing the way agencies operate, grow, and approach creative work.
Freeman joined Haley Hunter of Party Land, Ryan O’Hagan of GUT, and Greg Hahn of Mischief @ No Fixed Address for the November 4 virtual session, moderated by Ad Age Executive Editor Judann Pollack. The agency leaders discussed what is working with AI today, where challenges remain, and how the technology may continue to reshape the agency business.
At Zambezi, AI is viewed as both a creative and operational tool. The agency is exploring ways to use the technology to improve workflows and amplify human creativity while maintaining safeguards around confidential information.
The session was part of Mirren AI Forum, a two-day virtual conference for agencies focused on practical applications of AI across operations, strategic planning, client management, new business, and growth.
See Mirren AI Forum for more information and available recordings HERE.