Quest Nutrition finds athletes everywhere in Zambezi’s new brand platform
Quest Nutrition treats everyday life like a competitive sport in “Feed Your Athlete,” a new masterbrand platform created by agency Zambezi. Three commercials feature a camper battling tent poles, a mother navigating a children’s party and an accountant preparing to request a raise. Peter Thwaites directed through Corner Shop. The first spot airs tonight during “Thursday Night Football,” with two more arriving Sept. 24 and additional spots due later this year. The campaign extends into live events through Quest’s sponsorship of “The Roommates Show Block Party,” hosted by basketball players Jalen Brunson and Josh Hart.
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