By Nelson Nwaukwa
In this day and age where AI is inescapable, it is important to examine and take advantage of the array of AI tools that can support and assist you and your daily workload. While concerns regarding the rapid growth of AI affecting job security may persist, it would behoove any PR agency to capitalize on its advantages before we start to blame AI for potential future issues. To that end, here are 5 AI tools that can benefit any PR professional.
Gamma AI
Gamma AI is a GPT-4 powered ai tool that allows users to create compelling and engaging presentation decks in minutes. With this tool, you can simply type and tell the prompt what you want your presentation to be about and within minutes have a solid framework to customize and tweak to your liking. Gamma AI is a great tool that can help pr professionals with their pitch and sales decks.
Stockimg.ai
Another generative AI tool, stockimg.ai grants users the ability to create their own high-quality assets such as logos, images, and posters. This tool can be a great service to pr agencies by allowing them to create their own stock images and brand logos in seconds.
Perplexity
Similar to Chatgpt, Perplexity is also an AI chatbot but differentiates itself by offering a more research-based approach to AI. Perplexity gives you instant answers to any topic or questions with trusted cited sources. Using this tool can aid PR agencies with their research-based endeavors.
PressPal.ai
PressPal is an AI tool powered by ChatGPT and brought to us by MuckRack. Specifically catering to PR professionals and journalists, this tool can draft press releases and build a list of relevant journalists to pitch them to. PressPal is extremely easy to use and all you have to do to get started is type in a description of your announcement in a prompt and a release generates within seconds.
PRprophet
PRprophet is an AI tool made by and designed for the PR community. The tool gathers data from past media placements to predict future media interest and generates highly personalized pitches in under 2 minutes, to help streamline your workload.
In conclusion, as the influence of AI becomes increasingly prevalent in our lives, it is crucial for PR agencies to embrace the array of AI tools available to optimize their work and stay ahead in this competitive landscape. From presentations to simply answering questions, AI can help PR agencies find solutions for various different problems.