Venice, CA-based Backyard director Rob Pritts delivers everything you’d need for a gag, but not for an emergency in the comically informative :30 PSA “Emergency Supply Kit” for The Red Cross out of BBDO, Atlanta. The PSA features a husband attempting to justify his funny-but-useless emergency supply kit selections to his wife.
“Emergency Supply Kit” opens on the couple in a darkened, candlelit basement. Notes the wife, “That was some storm,” followed by her cheerful husband grinning ear-to-ear, “Good thing I packed an emergency kit.” He opens it to reveal: chocolate frosting, soy sauce, a bag of glass. He also takes out a stuffed squirrel, “Here’s Nancy. Can you hold her?” His wife recoils as he hands Nancy over. A board game, nunchucks and ‘DJ Parking Only’ sign follow, to which the wife declares, “We’re doomed.” A voiceover concludes as the couple prepares properly, “Try having a better plan. The first step is putting together a three-day supply of useful items.” The American Red Cross / Prepare SoCal logo closes out the PSA.
The campaign also includes a :90 version for the web.
Who is BACKYARD?
We are Backyard: a trusted production company, defined by genuine talent and driven by a commitment to deliver inspired creativity beyond expectations. With offices in Venice, New York City and Cape Town, Backyard utilizes its global reach to collaborate with top international clients from around the world.
Backyard is led by President/Partner Blair Stribley, Managing Director/Partner Chris Zander, VP/Executive Producer Kris Mathur, and Partner Tom Duff and his Partners at Optimus. Backyard takes pride in its down to earth team, and a collaborative approach that encourages loyalty and long-term relationships with clients.
For more information, please visit: www.backyard.com.
Credits:
Client: The American Red Cross
Spot title: “Emergency Supply Kit,” :30 (broadcast) and :90 (web)
Airdate: currently airing
Where shot: Los Angeles, CA
Agency: BBDO Atlanta
Copywriter: Scott Biear
Art Director: Silver Cuellar
Agency Producer: Todd Johnson
Production Company: Backyard Productions
Director: Rob Pritts
DP: Florian Stadler
Producer: Kevin Sharpton
Executive Producer: Kris Mathur
Editorial Company: Optimus LA
Editors: Justin Amore, Kaitlin Zaumseil
Editorial Producer: Therese Hunsberger
###
For More Information, contact: Virginia Scripps, Press Kitchen, 310.392.6682