Venice, CA-based Backyard director Rob Pritts delivers everything you’d need for a gag, but not for an emergency in the comically informative :30 PSA “Emergency Supply Kit” for The Red Cross out of BBDO, Atlanta.  The PSA features a husband attempting to justify his funny-but-useless emergency supply kit selections to his wife.

“Emergency Supply Kit” opens on the couple in a darkened, candlelit basement.  Notes the wife, “That was some storm,” followed by her cheerful husband grinning ear-to-ear, “Good thing I packed an emergency kit.”  He opens it to reveal: chocolate frosting, soy sauce, a bag of glass.  He also takes out a stuffed squirrel, “Here’s Nancy.  Can you hold her?”  His wife recoils as he hands Nancy over.  A board game, nunchucks and ‘DJ Parking Only’ sign follow, to which the wife declares, “We’re doomed.”  A voiceover concludes as the couple prepares properly, “Try having a better plan.  The first step is putting together a three-day supply of useful items.”  The American Red Cross / Prepare SoCal logo closes out the PSA.

The campaign also includes a :90 version for the web.

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Credits: 

Client: The American Red Cross

Spot title: “Emergency Supply Kit,” :30 (broadcast) and :90 (web)

Airdate: currently airing

Where shot: Los Angeles, CA

Agency: BBDO Atlanta

Copywriter: Scott Biear

Art Director: Silver Cuellar

Agency Producer: Todd Johnson

Production Company: Backyard Productions

Director: Rob Pritts

DP: Florian Stadler

Producer: Kevin Sharpton

Executive Producer: Kris Mathur

Editorial Company: Optimus LA

Editors: Justin Amore, Kaitlin Zaumseil

Editorial Producer: Therese Hunsberger 

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For More Information, contact: Virginia Scripps, Press Kitchen, 310.392.6682