Venice, CA-based Backyard director Rob Pritts drives it home in a cheeky new campaign for Top Flite and Dick’s Sporting Goods from Rochester NY-based advertising agency Martino Flynn. The two spot campaign features defeated golfers in various situations in need of a ball upgrade. It isn’t until a beautiful female golf attendant arrives with a cart full of Top Flites that they are rescued from their “nasty old balls.”
Pritts made sure to handle the comedy of the spots in a subtle yet effective manner— and that meant no “winking” at the camera. Notes Pritts, “When you get scripts as funny as these, you want to do everything in your power to do them justice. With a dialogue-driven spot that depends on innuendo, it can be so easy to get carried away with the comedy, but thankfully both the agency and clients were excited to go with the understated approach. I think it paid off in the end.” Pritts was on board through the final delivery, working closely with editor Lucas Spaulding to ensure that every comedic beat was on point.
Credits:
Client: Dick’s Sporting Goods/Top Flite
Titles: “Whack,” “Need Balls” 2x :30
Agency: Martino Flynn, Rochester, NY
Partner: Chris Flynn
Executive Creative Director: Tim Downs
Creative Supervisor: Brad Garratt
Creative Supervisor: Paul Hill
Director, Digital & Video Marketing: John Marianetti
Senior Account Executive: Rose Feor
Production Company: Backyard
Director: Rob Pritts
Director of Photography: Jimi Whitaker
President/Partner: Blair Stribley
Managing Director/Partner: Chris Zander
VP/Executive Producer: Kris Mathur
Head of Production: Emily Malito
UPM: Kevin Sharpton
Editorial: The Whitehouse
Editor: Lucas Spaulding
Who is BACKYARD?
We are Backyard: a trusted production company, defined by genuine talent and driven by a commitment to deliver inspired creativity beyond expectations. With offices in Venice, New York City and Cape Town, Backyard utilizes its global reach to collaborate with top international clients from around the world.
Backyard is led by President/Partner Blair Stribley, Managing Director/Partner Chris Zander, VP/Executive Producer Kris Mathur, and Partner Tom Duff and his Partners at Optimus. Backyard takes pride in its down to earth team, and a collaborative approach that encourages loyalty and long-term relationships with clients.
For more information, please visit: www.backyard.com.