Venice, CA/NYC-based Backyard director Kevin Smith captures a clutch relationship save in the humorous new :30 “Our Song” for AT&T out of Sanders\Wingo, Austin, TX. The spot features a man clandestinely using his lightning-fast mobile network to recount important song lyrics while dancing with his wife.
“Our Song” opens on a young couple slow-dancing at a wedding reception. The man’s lovely wife is absorbed in the tune, singing every lyric perfectly. He on the other hand can’t seem to recall the words to ‘their song.’ Scrambling to save himself, he whips out his smart phone to retrieve the exact lyrics and manages to sing as if he wrote the ditty himself. A voiceover concludes, “When seconds matter most, connect on AT&T. The nation’s fastest 4G LTE Network.” The AT&T logo closes out the spot.
Who is BACKYARD?
We are Backyard: a trusted production company, defined by genuine talent and driven by a commitment to deliver inspired creativity beyond expectations. With offices in Venice, New York City and Cape Town, Backyard utilizes its global reach to collaborate with top international clients from around the world.
Backyard is led by President/Partner Blair Stribley, Managing Director/Partner Chris Zander, VP/Executive Producer Kris Mathur, and Partner Tom Duff and his Partners at Optimus. Backyard takes pride in its down to earth team, and a collaborative approach that encourages loyalty and long-term relationships with clients.
For more information, please visit: www.backyard.com.
Credits:
Client: AT&T
Spot title: “Our Song” :30
Airdate: July 7th
Where shot: Los Angeles, CA
Agency: Sanders\Wingo, Austin, TX
Creative Directors: Shan Sigers, Tynesha Williams, Corey Seaton
Art Director: Cedric Guerin
Agency Producers: Paul Golubovich, William Riley
Account Service: Julie Evans, Kyle Pickens
Production Company: Backyard Productions
Director: Kevin Smith
DP: Jim Whitaker
Producer: Peter Keenan
Executive Producer: Kris Mathur
Editorial Company: Cut + Run, Austin, TX
Editor: Staci Levan