Professional basketball players–and one CarMax superfan–showcase faster offers in the latest satirical spot from agencies Wasserman and Martin, produced by Valiant Pictures. The ad follows four years of legacy “Call Your Shots” campaigns alongside the NBA and WNBA, with a twist: what looks like a promo for an upcoming high-octane basketball season turns into the confidence required to sell your car with an offer in less than 2 minutes using the CarMax app. The spot highlights several returning professional basketball players including Sue Bird, Zach LaVine and Candace Parker.

Click HERE to view the spot.

It takes years to hone the craft that makes you a star on the court, but Valiant Pictures’ close-up shots demand attention for our suave CarMax salesman, reminding viewers they can spend considerably less time selling their car with CarMax.  

Credits:

Production Company: Valiant Pictures

Founding Partner & EP: Matthew D’Amato

Founding Partner & EP: Vincent Lin

Executive Producer: Adam Zimmer

Director & DP: Danny Corey

Production Designer: Nick Horton

Composer: Bryan Curt Kostors                                                      

Editorial Company: BANDIT

Editor: Zeke O’Donnell

Executive Producer: Laura Relovsky 

Asst. Editors: Steve Ortega, Chris McNinch

Flame: Przemyslaw Radlowski 

Audio Post: Mr. Bronx

Sound Mixer: Eric Hoffman

Sound Mixer: Geoff Strasser

Color: Company 3

Colorist: Sofie Borup

Producer: Alexandra Lubrano