New York/San Francisco-based content creation/production company Bodega director Dave Merhar exposes extreme measures for weed-free gardens in the comedic new :15 “How I Do It – I Use Preen Garden” for Preen out of Merkley + Partners, NY. The spot features ruthless de-weeding tactics including a man who torches his weeds with a flamethrower and a woman in absolute histrionics over pulling and spraying. The campaign also features the additional :15 “How I Do It – I Use Preen Mulch.”
Notes Merhar, “You can’t help but love a creative team that wants flames bigger, isn’t afraid to laugh at emotional breakdowns and scoffs at those tedious “No animals were hurt in the making of this commercial.” supers.”
“How I Do It – I Use Preen Garden” opens on the frantic woman rattling off, “Weeds? I spray and I pull and I pull and I spray!” Each subsequent home gardener has their own equally desperate and sometimes extreme method for keeping the weeds at bay, until we finally reach a woman who is calmly luxuriating in her garden. Instead of slaving over the dirt to make it presentable, she explains her secret: Preen. We close on the Preen logo and tag, “Stop weeds before they start.”
As with all of Merhar’s work, the spot features spot-on casting and exceptional performances. The director has a knack for uncovering hilarity in mundane, everyday life.
About Bodega
Bodega Studios is a creative production company based in New York and San Francisco.
We are the passionate nerdy. We develop, produce and distribute award-winning projects in every medium. We make commercials, digital content, promos, feature films, television and music videos.
We believe the world is a beautiful place full of surprises, cool things and true magic. Our goal is to inject your project with geeky enthusiasm, groundbreaking creative, visionary style, original solutions and a passion for storytelling.
Our one-stop-shop model has been embraced by brands including: IBM, Hewlett-Packard, Microsoft, USA Network, Logitech, Mattel, MasterCard, Walt Disney Pictures, Nickelodeon, Food Network, Applebee’s, KIA, Subaru, Toyota, Honda, Chevrolet and Volkswagen.
Credits:
Client: Preen
Title: “How I Do It – I Use Preen Garden” :15, “How I Do It – I Use Preen Mulch” :15
President, CEO, Chairperson: Katherine Bishop
Executive Director of Sales and Marketing: Bill Kelso
Senior Brand Manager: Maryanne Bayoumy
Agency: Merkley + Partners, New York
CEO: Alex Gellert
Exec. Creative Director/Partner: Andy Hirsch
Group Creative Head/Copywriter: Eddie Van Bloem
Group Creative Head/Art Director: Saks Afridi
Copywriter: Blake Solomon
Art Director: Chris Cino
Director Broadcast Production: Gary Grossman
Producer: Laurie Leokum
Business Manager: Pat Milo
Talent Manager: Nicole Russo
Group Account Director: Tom Lamb
Account Director: Dawn Williams
Assistant Account Executive: Aimee O’Rourke
Production Company: Bodega, NY/San Francisco
Director: Dave Merhar
Executive Producer/Partner: Clint Goldman
Head of Production: Miguel Enrique Rodriguez
Producer: Grayson Bithell
Editorial: Homestead Editorial, New York
Editor: Mark Nickelsburg
Assistant Editor: Bryan Saunders
Editorial Producer: Temeeka Ballance