Los Angeles-based Boxer Films director Kevin Fitzgerald makes bold romantic moves in the comical and spirited new :60 “Love Story” for Engen & Wimpy out of Draft FCB, South Africa. Produced for the South African market by Cape Town-based Egg Films, the spot features a young man’s exuberant dance display, all in an effort to catch a pretty girl’s eye.
“Love Story” opens on the man routinely filling up his car with gas when he notices an alluring young woman enjoying a milkshake in the Engen & Wimpy diner. Instantly smitten, the man proceeds to blast George Harrison’s famed “Got My Mind Set On You” from his car speakers and dances with reckless abandon. Initially the woman is surprised, if not put-off, but the man’s sustained, heartfelt dance display seems to win her over. At least that’s what the man thinks until the woman disappears. Defeated, he’s about to leave, when the woman returns with an extra straw to share her milkshake. The man grins: romance from a bygone era.
With spot-on casting and artfully captured, wordless emotion, Fitzgerald managed to create the romantic beginnings of a storybook love affair.
About Boxer
Since 1999, Boxer has continually broken new ground in broadcast, branded content, interactive, film and now iBook digital content production. Founder/EP John Clark, EP Beth George and EP John Barrerio have fostered a results-driven, family-like creative culture that makes Boxer the ideal creative partner in any quest for exceptional media.
Boxer director Rodrigo Garcia Saiz received a 2012 Cannes Lion for his Gandhi Bookstores campaign as well as a 2011 Gold Cannes Lion and Bronze in the London International Awards for the AMIS :30, “Office.” He has won Cannes Lions every year for six years running. Up-and-comer Jonathan Hyde was named one of SHOOT’s Best New Directors and was a finalist for the 2012 YDA Award at Cannes for his short film, “Chronos.” Boxer director Jim Zoolalian’s 14-minute short film “Miracle” took home a Coup de Coeur at the 64th Cannes International Film Festival.
Credits:
Title: Love Song
Client: Engen & Wimpy
Length: 1 x 50s / 1 x 30s
First flight date: 17 March 2013
Agency: Draftfcb Cape Town
Agency producer: Caz Friedman
Exec creative director: Mike Barnwell
Creative director: Aaron Harris
Art director: Scott Fowler
Copywriter: Chris de Villiers
Production company: Egg Films
City: Cape Town, South Africa
Director: Kevin Fitzgerald
DOP: Alard de Smidt
Production co-producer: Jon Ronbeck
Executive producer: Colin Howard
Post production company: BlackGinger
Editing company: Riot
Editor: Gordon Midgely
Music: Pulse Music