Boxer Films director David Adam Roth and Scion unveil strange new worlds of music with Grammy Award-winning producer Prince Paul in a webisode series out of Malbon Brothers Farms, Los Angeles. The series follows Prince Paul and his duo of hip hop and lyrical geniuses, Mr. Dead and Soce the Elemental Wizard, as they embark on a quest for musical styles and sounds rarely heard and to meet the artists behind them that they may never otherwise encounter. The episodes currently released include the trio’s journey back to their hometown, New York City, to discover the city’s hippest DJs and their trip to Kansas for Garage Fest where they discover an ambiguity in the definition of “garage music” with an eclectic cast of characters, ranging from grunge to west coast surf stylings. The next episode will explore the unique New Orleans “Bounce” trend and will feature artists Big Freedia, Rusty Lazer, Katey Red, Big Choo and Shelby ‘Skip’ Skipper.

The journey for Roth began a year ago as he, along with intimate involvement from Scion, Malbon and Prince Paul, researched and hand-picked bands, “the more unique, the better,” says Roth, from today’s more uncommon genres like thrash metal, New Orleans bounce, dance and garage rock to include on their agenda of discovery and reeducation of music. For Prince Paul, who admits in the trailer his motivation to create is not what it used to be, the project goes deep and reaches a personal level: “I just want to feel good about music again.” Throughout the series, he is able to discover a revived energy and passion for the power of live music and creating art through music.

The series is part of Scion Audio Visual, Scion’s platform for passionate artists, which has continually made efforts to support the arts and music scenes. Past projects include producing live indie music events, producing music videos for up-and-coming artists and, most recently, signing twenty vital music artists to its 2011-2011 roster. In this series Scion A/V maintains their brand identity through the content they support, rather than filling the series with overt branding that consumers are becoming increasingly more aware of. Roth notes, “It was refreshing to be able to focus on the music and the people behind it rather than focusing on the brand. We had only three rules: No sex, no drugs and no Scion.” Through Scion A/V, the brand has been able to find a happy medium where they are able to reach consumers without driving them away by causing them to feel they are being marketed to.

In Episode 1 of the Prince Paul – Scion AV series, “Beating Up New York,” follows Long Island native Prince Paul, Brooklyn-raised Mr. Dead and Manhattanite Soce as they scour the city for the most creative and prolific DJ talent popular in nightclubs today. They visit the artists to discuss their creative processes and experience their live demos before the trio hits the nightclub scene to see the talent in action. The episode features Soul Clap, Style of Eye, Win Win, Ghostdad, XXXChange, and Chris Devlin.

Episode 2, “Grease-Dripping Garage Fest,” follows Prince Paul, Dr. Dead and Soce as they veer off the beaten path to Lawrence, Kansas to experience Garage Fest. In their search to define the genre of “garage” they meet an eccentric assortment of artists, ranging from the quirky and shocking grunge stylings of Hunx and his Punx to the more soulful and relatable indie rockers Best Coast. Meeting with the artists offstage and attending their nighttime performances, Prince Paul and his crew find out more about each artist’s inspirations and how their music finds new life in front of a live audience. Other artists featured include The Spits, Humane Eye, Gaye Blades, King Kahn, The Gories, and Sex Beet.

About Boxer

A collective of award-winning filmmakers shooting, cutting and developing, LA-based Boxer Films is an ideas machine where collaboration is king. Since 1999, Boxer has delivered with this as its credo, continually breaking new ground in branded content, interactive and broadcast. Founder/EP John Clark, EP Beth George and EP John Barrerio have fostered a results-driven, family-like creative culture that makes Boxer the ideal creative partner in any quest for exceptional storytelling.

Boxer director Jim Zoolalian’s 14-minute short film “Miracle” recently took home a Coup de Coeur at the 64th Cannes International Film Festival and Boxer director Rodrigo Garcia Saiz received a 2011 Cannes Gold Lion for his AMIS :30, “Office.”

About Malbon Brothers Farms

With the motto of “growing brands into icons,” Malbon Bros. Farms is a full-service creative branding and marketing shop for select clients. With an innovative staff of film, editorial, and interactive talent, mBF creates marketing campaigns, branded strategies, and experiences that are relevant to their clients’ core consumers.

About Scion A/V

Scion A/V gives true artists a voice in a noisy world. Scion has consistently championed independent thinking and alternative culture. With its in-house record label an d video production, Scion continues to promote the finest in emerging talent across various genres with its CD Sampler and Remix projects, vinyl series, nationwide events, webisodes, interviews, music videos, and an online radio station—Scion Streaming Radio.

Credits

Client: Scion
Manager of Sales and Promotions: Jeri Yoshizu

Agency: Malbon Brothers Farms
Founder: Steven Malbon
Managing Partner: Brian Marvin
Managing Partner: Dan Tochterman
Creative Director: Helen Kearns / Chris Cruse
Agency Producer: Emile Hanton

Director: David Adam Roth
Producers: Sean-Michael Smith, Steven Schrenzel
Editorial: Boxer Post
Editors: Alfreddo Ritta, Jacob Chase

Cast: Prince Paul, Mr. Dead, Soce the Elemental Wizard
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