Newly-signed BRW USA, Los Angeles helmer Mark Palansky tears ‘huddled masses’ from the mundane in an artful new :60, “Your Liberation” for Fiat our of GlobalHue, Detroit.  The spot, which premiered at the L.A. Auto Show, features people far and wide embracing their dynamic individualism.  “Your Liberation” is Palansky’s first-ever commercial, coming to the spot world from features that include Penelope (Christina Ricci, James McAvoy, Reese Witherspoon).  The soit recently debuted during last Sunday’s Golden Globes.

“Your Liberation” opens on a man waking in bed, followed by the man feeding an infant morning milk.  A voiceover begins, reciting a revised version of the famed sonnet mounted inside the Statue of Liberty, “The New Colossus,” “Give me your tired, your fed up, your bored to death huddled masses.”  We see shots of people at work, parties and even locked inside a computer, sleepwalking through life.  The voiceover continues, “Yearning to breath free, yearning to break free.  Yearning for so much more.”  We smash-cut to shot of a Fiat 500 racing though the city and countryside.  More voiceover declares, “Give me your new days full of promise and hope and new possibilities.  Days faraway from the bonds of sameness… give me your liberation and I will return the favor.”  Invigorated people painting, office cubicles covered in forest wallpaper and Fiat passengers flying kites from the 500 follow.  The Fiat logo and tag “Simply more” close out the spot.

About BRW USA, BRW FILMLAND AND INDEPENDENT

BRW USA is a creative content production company founded by Andrew Traines, Gianfilippo Pedrotti, Michele Nocchi and Marco Bussinello.  The L.A.-based shop is home to a team of seasoned producers and A-list directing, design, VFX and interactive talent.  The diverse collective offers integrated creative solutions for agencies, brands and the entertainment industry.  With its sister companies Independent, London and BRW FILMLAND Milano, BRW USA has a reach that extends to Europe, South America and beyond.  BRW USA is able to employ top talent from around the world to ensure the finest work at the most cost-effective price.

Established in 1974 as BRW & Partners, BRW was the first commercial production company in Italy to work with only the best American and British directors, and quickly became one of the most award-winning production houses in Europe.  Currently run by Marco Bussinello, the company changed its name in 2009 giving birth to BRW FILMLAND.

INDEPENDENT (LONDON), headed by Jani Guest, is recognized as one of the UK’s top production companies with a wide array of top-tier talent in both live action and animation.

Credits:

Client: Fiat

CEO & President: Olivier Francois

VP/Group Account Director: Casey Hubris

Title: “Your Liberation” :60

Airdate: Currently Airing

Agency: GlobalHue, Detroit

SVP/Group Account Director: Carlos Munoz

EVP/Executive Creative Director: Vida Cornelious

VP/Executive Producer: Cathy Antoniello

Account Executive: Andres P. Calvachi

Production Company: BRW USA, LA

Director: Mark Palansky

Executive Producer: Gianfillippo Pedrotti

Producer: Ari Weiner

Editorial: STS-Griot Editorial, Ferndale, MI