BRW USA, Los Angeles director, Erik Van Wyk delivers airline culture for the masses in the latest :60 “Welcome Aboard” for Southwest Airlines out of TBWA\Chiat\Day, Los Angeles. The spot marks the first project of Southwest’s partnering with TBWA\Chiat\Day, and is the first of 10 national and local spots in the brand image campaign. “Welcome Aboard” embodies Southwest’s “stand out from the crowd” mantra through glimpses into the ambition for excellence of a multitude of individuals, ranging from a baby’s first crawl to an executive approaching a packed conference room. The spot launched on March 19th during March Madness NCAA Basketball games.
The spot makes a noticeable departure from many traditional airline company commercials. Moving beyond the approach of depicting friendly faces and comfortable seats, and reminding people that they too can be an individual and trailblazer, the spot reaches viewers on a more relatable level. Fun.’s smash single “Some Nights” carries the commercial through its triumphant moments, and indulges the determinative flare that streaks through the entire spot.
About BRW USA
BRW USA is a creative content and commercial production company in Los Angeles, California. The West-Coast based shop boosts a roster of A-List international and domestic directors and offers integrated creative solutions for agencies, brands and the entertainment industry. Along with award winning sister companies, Independent in London and BRW FILMLAND Milano, BRW USA has a reach that extends to Europe as well as strategic production centers across the globe.
Founding Partners/Executive Producers Gianfilippo Pedrotti and Michele Nocchi can be contacted through www.brwusa.com
CREDITS:
Client: Southwest Airlines
Agency: TBWA\Chiat\Day
Chief Creative Officer: John Norman
Group Creative Director: Gage Glegg
Creative Director: Scott Brown
Associate Creative Director: Lauren Smith
Copywriter: Omeed Boghraty
Art Directors: Rebecca Ginos, Caroline O’Hare
Executive Director of Integrated Production: Richard O’Neill
Producers: Richard O’Neill, Micah Kawaguchi-Ailetcher
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Jill Durand
Group Planning Director: Rad Tollett
Planning Director: Amanda Reid
Account Planner: Whitney Martinez
Group Account Director: Stan Fiorito
Account Director: Chris Asahara
Account Supervisor: Eneida Mejia
Account Executive: Nicole Stokman
Account Group Assistant: Kayla Laufer
Traffic Manager: Nadzyah Guillermo
Production Company: BRW USA
Director: Erik Van Wyk
Executive Producers, Partners: Gianfilippo Pedrotti, Michele Nocchi
Producer: Ari Weiner
Director of Photography: Sebastian Wintero
Editorial Company: Venice Beach Editorial
Executive Producer: Hunter Conner
Editors: Peter Smith, Don Andrews
Assistant Editor: Neil Jariwala
Assistant Post Producer: Orlee Klempner
Editorial Company: Rock Paper Scissors
Executive Producer: Carol Lynn Weaver
Editor: Adam Pertofsky
Post Effects: MPC
Lead Smoke Artist: Mark Holden
Smoke Artist: Rob Ufer
Nuke: Ben Persons, Elliott Brennan, Jason Heinze
Producer: Abi Adejare
Executive Producer: Asher Edwards
Creative Director: Paul Oshea
Final Mix: Play Studio
Mixer: John Bolan
Mix Producer: Lauren Cascio
Licensed Music for National TV Spots:
“Some Nights”
Writers: Nate Ruess, Andrew Dost, Jack Antonoff, Jeff Bhasker
Artist: fun.
Record Label: Rhino Entertainment/Warner Music Group
Original Music for Local TV Spots:
MassiveMusic
Executive Producer: Scott Cymbala
Head of Production: Jessica Entner
Creative Director: Tim Adams
Composer: Ryan Rehm
Engineers: Tim Adams, Ryan Rehm