BRW USA, Los Angeles director Roman Valent dives into the evolution of an iconic, clear golden beer in the cinematic new :52 “Originality” for Pilsner Urquell out of Ogilvy & Mather Prague, produced through Boogie Films, Prague. The spot harkens back to a time in history when cars were unimpressively box-like, women were told what to wear and how the wave of change in ‘originality’ brought on not only colorful nylons for women and appealingly ‘aerodynamic’ car designs, but also Pilsner Urquell’s signature golden lager. The beverage has a timeless, inspired recipe that “changed beer forever.” Valent employs his signature subtle humor with distinct character-driven visuals that can also be seen in past spots for such top international brands as Telenor, Suzuki, Wurstenrot and Café Noir.

About BRW USA

BRW USA is a creative content and commercial production company in Los Angeles, California. The West-Coast based shop boosts a roster of A-List international and domestic directors and offers integrated creative solutions for agencies, brands and the entertainment industry. Along with award winning sister companies, Independent in London and BRW FILMLAND Milano, BRW USA has a reach that extends to Europe as well as strategic production centers across the globe. Founding Partners/Executive Producers Gianfilippo Pedrotti and Michele Nocchi can be contacted through www.brwusa.com

Credits:
Client: Pilsner Urquell
Title: “Originality” :52
Agency: Ogilvy & Mather Prague
Agency Producer: Dominka Šubertová
Creative Director: Will Rust
Copywriter: Alena Neubauerová
Art Director: Petra Bíró
Production Company: Boogie Films, Prague
Director: Roman Valent
Director of Photography: Jakub Dvorsky
Producer: Pavel Prejda
Editor: Filip Malasek

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