BRW USA, Los Angeles directing duo The Salto Brothers pave roads with a simple joyride in the stylishly visual new :30 “Bad Roads” for Nissan out of TBWA\G1, TBWA\Moscow. Produced by Standard Films for the European markets, the spot features a perfectly smooth forest road being paved instantly as a man accelerates through in a Nissan Almera.
“Bad Roads” opens on a flock of pigeons and a man driving an Almera taking off. Onlookers stand awestruck as a perfectly smooth road literally falls from the sky to make his drive through cities and mountains exceptionally smooth. Guardrails, streetlights, a wildlife-caution sign and even a bridge drop into place as he navigates snow-covered woodlands. A voiceover concludes, “Forget about bad roads. The all-new Nissan Almera.” The super “Innovation That Excites” and the Nissan logo close out the spot.
BRW USA represents The Salto Brothers for U.S. commercial projects.
About BRW USA
BRW USA is a creative content and commercial production company in Los Angeles, California. The West-Coast based shop boosts a roster of A-List international and domestic directors and offers integrated creative solutions for agencies, brands and the entertainment industry. Along with award winning sister companies, Independent in London and BRW FILMLAND Milano, BRW USA has a reach that extends to Europe as well as strategic production centers across the globe. Founding Partners/Executive Producers Gianfilippo Pedrotti and Michele Nocchi can be contacted through www.brwusa.com
Credits:
Client: Nissan
Title: “Bad Roads” :30
Airdate: Currently airing in Europe
Nissan Europe: Gareth Dunsmore, Arnaud Charpentier, Elena Karpenko
Nissan Russia: Alexander Kisulenko, Viktor Kobzev
Agency: TBWA\G1, TBWA\Moscow
Account management TBWA\G1: Ewan Veitch, Nicolas Rocca Serra, Tiny Pham
Account management TBWA\Moscow: Philippe Cassia, Maria Lebetskaya, Ekaterina Pokormyak
Creative directors TBWA\G1: Alasdhair MacGregor-Hastie, Rudi Anggono
Creative director TBWA\Moscow: Andrey Ivanov
Creatives TBWA\Moscow: Alexander Kovalenok & Dmitry Arakelov
Strategic planning: Filippo Dell-Osso, Elizabeth Camacho, Anton Shukaylo
TV producer \Else: Ghislaine Byramjee
Production: Standard Films
Directors: The Salto Brothers
Producer: Jean Duhamel
Line producer: Alexia Levy
Executive production: Unit Sofa
Director of photography: Jacques Ballard
Post-production: Nightshift
Post-producer: Philippe Joubert
Editor: Jérôme Lozano
Special effects: One More Production
Visuel FX Supervisor and SFX: Jonathan Bennabed
3D supervisor: Mitchel Pecqueur
3D artists: Olivier Junquet, Francois-Xavier Gonnet, Romain Joly
SFX: Romain Leclerc
Matte painting: Benjamin Bardou
Flame Artist: Hervé Thouement
Post-production coordinator: Chloé Juillard
Artistic Director: Johnny Alves
Executive producer: Benjamin Darras
Soundtrack: \Else
Sound director: Valery Pellegrini
Sound coordinator: Fanny Mithois
Music: “Run Boy Run” by Woodkid, Green United Music
Copyrights manager: Marie Roche