[youtube http://youtu.be/qMor6dL0LfI]

Bicoastal music shop Butter Music and Sound trades the cleats and pigskin of Eli and Peyton Manning for beats and chains in the new rap-tastic music video “Fantasy Football Fantasy” for the launch of DIRECTV’s all-new FantasyZone channel dedicated entirely to Fantasy Football. Following up on last year’s viral smash “Football on Your Phone,” Butter once again teamed up with Grey, NY and the Mannings to transform the MVP-winning brothers into rhyming pros. The video blasts the duo out of their preppy TV-watching attire and into a fantasy rap world complete with racy dancers, slick bling, rainbows, a Pegasus, trips to outer space and snazzy family cameos.

After receiving the script, the Butter team put together a demo track, with final tracks to be recorded with Eli and Peyton on set. Butter Music and Sounds’ Creative Director Andrew Sherman and Executive Producer Ian Jeffreys recorded the duo in renegade fashion between takes in a wooden recording booth tucked away in a quiet corner on set. After the shoot, Butter’s sister audio post company Mister Bronx worked to amplify the track to professional album-like quality.

Credits:

Client: DIRECTV
Title: “Fantasy Football Fantasy”
Agency: Grey, New York
President, Chief Creative Director: Tor Myhren
Executive Creative Director: Dan Kelleder
Group Creative Directors: Doug Fallon, Steven Fogel
Creatives: Kim Nguyen, Marques Gartrell
Agency Executive Producer: Andrew Chinich
Agency Producer: Lindsay Myers
Agency Music Producer: Zachary Pollakoff
Account Team: Chris Ross, Beth Culley, Anna Pogosova, Meredith Savatsky, Eddie Mele
Production Company: DNA, Hollywood, CA
Director: Director X
Executive Producers: Missy Galanida, Patricia Judice
Producer: Justin Diener
Production Supervisor: Tara Martin
Director of Photography: Omer Ganai
Editorial: Cosmo Street
Editorial Executive Producer: Maura Woodward
Editorial Producer: Heather Richardson
Editor: Tom Scherma
Assistant Editor: Dave Otte
Mixer, Sound Designer: David Wolfe, Mister Bronx Audio
Music: Butter Music & Sound
Creative Director: Andrew Sherman
Executive Producer: Ian Jeffreys
Producer, Mixer: Glen Cavanaugh
Additional Vocal Mixing: Richard Furch, mixHaus studios
On-Set Recording Services: Studio 101
Visual Effects: Method Studios
Visual Effects Supervisors: Jay Hawkins, Doug Luka
Producer: Carlos Herrera
Casting: Caballero Casting; Avenue 3 Casting

About Butter Music and Sound

Butter Music and Sound is a creative sonic collective committed to maximizing the impact and effectiveness of music and sound design for moving pictures and environments.