Courtesy Logo OK.org
Production company Backyard, music and sound boutique Nylon Studios, production companies Park Pictures and Saville Productions and audio post production studio Sonic Union were represented by multiple Lions award-winning campaigns at this year’s 2017 Cannes Lions International Festival of Creativity! The below projects took home a combined 10 Gold Lions, 13 Silver Lions, 12 Bronze Lions and 1 Grand Prix Lion in the Entertainment Lions for Music category, bringing the grand total to a whopping 36 Cannes Lions.
Read on for the total list of award-winning commercial spots, films and audio projects:
MORTON SALT, “THE ONE MOMENT”; S7 AIRLINES, “UPSIDE DOWN, INSIDE OUT”
The vibrant music video, commissioned by Morton Salt for the company’s Walk Her Walk campaign and directed by Park Pictures director and OK Go frontman Damian Kulash, wowed audiences online and the Cannes Lions jury alike. Quickly considered another OK Go music video staple–a band renowned for their creative and mind-boggling shorts–the project acquired a Gold Digital Craft Lion and Gold Design Lion, Silver Film Craft Lion, Bronze Film Craft Lion, Bronze Film Lion in Viral Film and Bronze PR Lion.
The second video co-directed by Kulash is the music video for S7 Airlines, “Upside Down, Inside Out,” featuring bandmates shooting a primary color-driven film entirely in zero gravity. The endeavor earned the video the 2017 Gold Lion in Design, an incredible feat given the project’s Cannes Lions 2016 outstanding wins: a Silver Entertainment Lion in Music, the Excellence in Music Video category, Silver Film Lions for Music Videos, and Bronze Film Craft Lions for Achievement in Production.
ADIDAS, “ORIGINAL IS NEVER FINISHED”
This spot, directed by Park Pictures’ Terence Neale and sound-mixed by Sonic Union, features a Snoop Dogg-remixed version of Frank Sinatra’s “My Way,” an overarching sentiment to the can-do demeanor of the short film’s models and dancers. With prismatic color and unique camera cuts, including an array of diverse talent, the unique musical cadences stole the show and the Cannes Entertainment Lions Music Grand Prix award. Alongside this stunning honor, the spot also won a Bronze Film Craft Lion and Lions Entertainment Bronze Entertainment Lion.
ALLEGRO, “ENGLISH FOR BEGINNERS”
The heartfelt holiday piece, directed by Backyard Productions’ Jesper Ericstam, showcases a loving grandfather and his English-adopting progress prior to a visit with his faraway family and young granddaughter. His trials and at-times hilarious tribulations had critics and audiences alike reaching for tissues in December 2016. The commercial spot for Allegro won a Cannes Entertainment Bronze Lion in the Entertainment category.
AMAZON STUDIOS, “RESISTANCE RADIO”
Nylon Studios partnered with Amazon Studios to design the sound, mix audio and cast radio announcers the revolution-driving radio show, put on for the Amazon series The Man in the High Castle. The campaign overall caused a social media stir with its lifelike tone and hauntingly foreboding message, aligned with many listeners’ political current events. Resistance Radio snagged a Silver Radio Lion, Bronze Media Lion, Bronze Entertainment Lion and Bronze Entertainment Lion for Music.
TIDE, “BRADSHAW STAIN”
This conspiring Super Bowl campaign out of Saatchi & Saatchi played a prank on the viewing audience at the expense of famed Fox commentator Terry Bradshaw, with audio out of Nylon Studios. When Bradshaw appears on-camera with a massive shirt stain, his quest for clean clothes becomes a social media impressions frenzy. The clever stunt earned 10 lions total: 3 Gold Promo & Activation Lions, 2 Gold Media Lions, 1 Silver Integrated Lion, 1 Silver Direct Lion, 1 Silver Film Lion, 1 Bronze Direct Lion and 1 Bronze Entertainment Lion.
GEICO, “CRUSHED”
This campaign out of The Martin Agency and directed by Park Pictures’ Terri Timely earned quite a bit of industry buzz for its tongue-in-cheek awareness of the public perception of pre-roll ads. In the spot, ongoing scenes and the beginnings of ads are ultimately crushed by a large blue wall, shoving the offending ad offscreen and into oblivion. Five “Crushed” campaign spots–“Pottery,” “Grocery,” “Massage,” “Bagpipes” and “Racquetball”–each earned a Cannes Silver Film Lion. The spot additionally snagged a Silver and Bronze Cyber Lion for the technical effort.
NETSCAPE, LO AND BEHOLD: REVERIES OF THE CONNECTED WORLD
The award-winning documentary Lo and Behold: Reveries of the Connected World–produced by Saville Productions’ Rupert Maconick and directed by Oscar®-nominated filmmaker Werner Herzog (Grizzly Man, Cave of Forgotten Dreams)–examines the Internet’s groundbreaking past and present. Premiering at 2016 Sundance Film Festival, making the international rounds of the festival circuit and being picked up and distributed by Magnolia Pictures, the film was sponsored by web services company NETSCOUT, which in turn raised awareness for the corporation worldwide. The film won a Lions Entertainment Gold Lion in Entertainment, a Cannes Lion Gold Lion in Film Craft, a Lions Entertainment Silver Lion in Film Craft and Lions Entertainment Silver Lion in Entertainment.
See the complete list of Cannes Lions winners HERE.