How Influencers Took Over Advertising—And Why Gen Z Likes It That Way

In public relations, we’re wired to craft narratives that…

Hey marketer? Market thyself.

Photo by Roman Kraft By Virginia Scripps In public…

AI Isn’t the Future of PR (but It’s the Optics of The Moment)

Photo credit:  Zulfugar Karimov via Unsplash By Press…

Press Kitchen 25th Anniversary in O’Dwyers: Amanda Drum Promoted to VP; Skylar Davis, Toby Shapiro Join Team

On the Move Press Kitchen, which has offices in Los Angeles…

PR Tips: Do I Need a Press Release?

By: Rachel Jacobs When working with PR companies and…

Martha Stewart Reveals Her Secret to Staying Cool In a New Pure Leaf Spot Edited by BANDIT via The Drum

In an Edelman-created ad, the lifestyle guru appears…

Snooping Into The Rise of Influencer Marketing

By Virginia Scripps Digital marketing is entering a new…

To Pitch or Not To Pitch

By Rachel Jacobs In public relations today, many clients…

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