Los Angeles-based Central Films North director Rodrigo Garcia Saiz teams up with VFX shop Zoic Studios to infuse a high school science lab with awesomely augmented gummy worms in the new :30 “Sour Brite Crawler Minis” for Trolli out of Periscope, Minneapolis, MN. The spot features a quirky science teacher leading his class on a dissection of the Sour Brite Crawler—native to “Trollidad”—while the students peer down at the larger-than-life neon gummies before them. As one remarkably eager student prods her specimen, the worm begins to bubble and then erupts in a rainbow explosion of the “baby” sized sugary delights. The entire classes relishes in the shower from the apparently pregnant crawler of delectable minis as the teacher gleefully exclaims, “I’m a daddy!”
The campaign also includes the :15 “Feed Your Sour Tooth” that features a peculiar young man whose self-proclaimed sour tooth turns out to be a personified molar with a bit of sass. A final spot, “Dino” will air on July 1st.
Credits:
Client: Trolli
Agency: Periscope, Minneapolis, MN
Creative Director: Rob Peichel
Copywriter: John Sullivan
Art Directors: Justin Davis, Jen Neis
Agency: Producer: Kelly Farley
Production Company: Central Films North
Director: Rodrigo Garcia Saiz
DP: Beto Casillas
EP/Producer: John Barreiro
Post Production: Whitehouse
Editor: Brian Gannon
Assistant Editor: Frank Sigwarth
Post Producer: Caitlin Morris
Executive Post Producer: Kristin Banstetter
Colorists: Wes Waldron, Rob Winfield
VFX: Zoic Studios
VFX Executive Creative Director: Chris Jones
VFX Supervisor: Ryan McDougal
VFX Art Director: Nadar Husseini
VFX Producer: Nicolas Vassil
VFX EP: Matt Thunell
VFX Head of Production: Ian Unterreiner
Music Company: Echo Boys
Music Producer: Sara Davidson
Composers: Tom Lecher, Alex Berglund
Mixer: Chris Bartles
About Zoic Studios
Zoic Studios is a visual effects company based in Culver City, California, and Vancouver, B.C. Our team has a proven track record of success, crafting innovative visual experiences for film, television, advertising, video game and interactive projects.
“Visual Evolution” is our mission: to advance the story, art, and technology of the moving image. Masters in the fields of design, animation, compositing, and production management, Zoic’s reputation attracts rising talent and encourages a strong work ethic.
Zoic prioritizes research and development in service of constant creative growth, from in-house virtual production to real time rendering using game engine technology.
About Central Films North
Central Films North is a full service commercial production company with partners in Mexico, South America and Europe. With it’s core focus on creating award winning and unique creative pieces, Central Films North prides itself on being the answer for agencies and clients who want to take their ideas to a higher level.