Cutting Room, NY editor Merritt Duff and Sonic Union, NY audio engineer Michael Marinelli join Radical Media director Steve Miller and actor Kevin Spacey in showing how financial security allows people from every background and occupation to “seize opportunity” in the new :30 “Accents” for E*TRADE out of R/GA, NY. In the spot, Spacey performs as a New York gangster, a Scottish mason and a medieval king, utilizing currency ranging from paper bills to stone bricks, gold and jewels in his endeavors. The costume and prop-heavy spot was filmed on location at the historical Newark Symphony Hall in Newark, New Jersey.
Credits:
Client: E*TRADE
Title: “Accents,” :30
Agency: R/GA, NY
Global CCO: Nick Law
SVP, ECD: Taras Wayner
VP, Digital Advertising: Michael Lowenstern
Creative Director: Lee Margolis
Associate Creative Directors: Steve Giraldi, Peter Unger
Group Director, Film Production: Kat Friis
Senior Producer: Brian Schierman
Production Company: Radical Media, New York
Director: Steve Miller
Executive Producers: Frank Scherma, Gregg Carlesimo
Head of Production: Frank Dituri
Line Producer: Matt O’Shea
Director of Photography, Gersh Agency: Igor Martinovic
Editorial Company: Cutting Room, NY
Editor: Merritt Duff
Assistant Editor: Megan Katuran
Executive Producer: Melissa Lubin
Music: JSM, NY
CCO/Composer: Joel Simon
Composer: Neil Jason
Composer/Sound Design: Nathan Kil
Executive Producer: Jeff Fiorello
Telecine: CO3, NY
Colorist: Tim Masick
Post Production: Light of Day, NY
Executive Producer: Colin Stackpole
Flame Artist: Pete DeAndrea
Audio: Sonic Union, NY
Audio Engineer: Michael Marinelli
Senior Producer: Justine Cortale
ABOUT CUTTING ROOM
Cutting Room, New York, is an artist-owned and operated editorial and post-production powerhouse, led by Managing Partner Susan Willis, EP Melissa Lubin and Partner/Editor Chuck Willis. Extreme attention to every detail of the post process is the working credo at this full-service shop, along with an uncompromised effort to deliver highly personalized, unique client experiences. Cutting Room’s talent, location, infrastructure, and approach have generated a multitude of awards for their work; the shop has lent its expertise to nearly every major brand.
Cutting Room proudly apprentices a large team of skilled assistants, who support the company with unwavering dedication. Helping to maintain a family-like creative environment, their editors’ passion and mastery of the craft are happily passed on to these young men and women.
Cutting Room handles projects across all formats including broadcast, features, documentaries, virals and webisodes as well as VFX, sound design, and online services. Both ideas and careers come here to grow.
ABOUT SONIC UNION
Sonic Union helps marketers polish their brand messages by delivering true excellence in sound. In our renowned and inspiring space overlooking Union Square, we enjoy collaborating with ad agencies, content creators, editors and producers. Amplifying and refining their creative intent.
Our group of eight mix engineers/sound designers is led by industry vets Steve Rosen and Michael Marinelli. They are deeply experienced in doing what they love, nurturing exciting new talent and staying away from the donuts.
Thanks to our entire tight-knit and friendly team, Sonic Union is trusted with some of the highest profile commercial audio post work in the business.