Cutting Room, NY editors Chuck Willis and Mike Douglas help shed party pretenses to throw a perfect gathering for all in the hilarious 3-minute web film and seven :30/:60s, “The Party,” for Smirnoff out of 72andSunny New York and Amsterdam. With the tagline “Exclusively for Everyone,” the campaign follows stars Adam Scott and Alison Brie as Scott teaches Brie to eschew party pomp in favor of inclusive celebrations. No special drinks, no bouncer, no VIP: just pure fun. “The Party” was produced by RSA Films, LA and directed by the Russo Brothers.
Says Cutting Room’s Chuck Willis, “This was a very rewarding project for all of the right reasons; great scripts, great actors, great directors, great footage, great clients. In a word… great!”
The campaign is 72andSunny’s debut Smirnoff effort after winning the account last year.
ABOUT CUTTING ROOM
Cutting Room, New York, is an artist-owned and operated editorial and post-production powerhouse, led by Managing Partner Susan Willis, EP Melissa Lubin, and Partners/Editors Chuck Willis and Mike Douglas. Extreme attention to every detail of the post process is the working credo at this full-service shop, along with an uncompromised effort to deliver highly personalized, unique client experiences. Cutting Room’s talent, location, infrastructure, and approach have generated a multitude of awards for their work; the shop has lent its expertise to nearly every major brand.
Cutting Room proudly apprentices a large team of skilled assistants, who support the company with unwavering dedication. Helping to maintain a family-like creative environment, their editors’ passion and mastery of the craft are happily passed on to these young men and women.
Cutting Room handles projects across all formats including broadcast, features, documentaries, virals and webisodes as well as VFX, sound design, and online services. Both ideas and careers come here to grow.
Credits:
Client: Diageo
Product: Smirnoff
Titles: “The Party” :30/:60, 3:00
Airdate: “The Party” web film 4/8; broadcast spots 4/9
Global Brand Director Smirnoff: Matt Bruhn
VP Global Marketing Smirnoff: Michelle Klein
VP Marketing Vodka Category: Brad Essig
Director of Marketing Smirnoff: Dan Kleinman
Production Consultant: Elaine Taylor
Agency: 72andSunny, New York and Amsterdam
Executive Creative Director: Carlo Cavallone
Creative Director: Peter Novosel
Lead Writer: Jeff Gonick
Managing Director: Nic Owen
Brand Director: Alice Von Oswald
Brand Manager: Ryan Warner
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Senior Producer: Peter Montgomery
Junior Producer: Thomas Martin
Director of Business Affairs: Michelle McKinney
Senior Business Affairs Manager: Christina Rust
Business Affairs Coordinator: Maura McNulty
Production: RSA Films, LA
Directors: Russo Brothers
President: Jules Daly
Executive Producer: Tracie Norfleet
Producer: Pat Frazier
Head of Production: Elicia Laport
Editorial: Cutting Room, NY
Editors: Chuck Willis, Mike Douglas
Executive Producer: Melissa Lubin