Cutting Room, NY editor Jamie Connors teams up with non-profit organization Rock the Vote in a humorous, yet compelling :30 spot “Your Vote Is Your Secret” out of Fenton, The Social Change Agency, created to raise awareness of voting privacy during the upcoming 2016 elections. The campaign features a voter, fresh out of the polls, in a complete state of paranoia after entering a diner and being hit with troubling hallucinations that lead him to believe that everyone knows the identity of his chosen nominee. The frenzy begins when the name of his preferred candidate “McNally” is used to greet him, being ordered at the bar, coming out of a child’s mouth as he gallops away with his mother, showcased as the daily special, and begins to echo through the speakers of the restaurant Juke box. To his relief, it was only a product of his imagination and fear that voters face when under the impression that their vote is public information.
Click HERE to view the spot.
The campaign aims to drive individuals to the polls on November 8 through the reassurance that a vote is a secret that stays between a voter and the ballot, as many citizens can be apprehensive to vote when unaware of the privacy of the process.
“It was great to work closely with Fenton Creative Director Josh Gold and director Micha Kinsbruner to execute this simple, funny concept and really bring it to life with the right cadence,” notes Connors. “They put a lot of faith into Cutting Room and gave me the freedom to create the frenetic energy that drives the humor in the spot.”
Credits:
Title: “GOTV – Your Vote Is Your Secret (Diner)”
Client: Civic Innovation Works
Agency: Fenton, The Social Change Agency
Agency Producer: Kitty Overton
Creative Director: Josh Gold
Director: Micha Kinsbruner
Production Company: Whiteboard Pictures
Editorial: Cutting Room
Editor: Jamie Connors
Senior Post/VFX Producer: Lisa Starace
VFX: Light of Day
Creative Director/Flame Artist: Colin Stackpole
Art Director: Daniel Aykurt
Flame Artist: Jacob Robinson
Colorist: Dan Bowhers
Sound Mixer: Walter Bianco, Cutting Room.
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Cutting Room, New York, is an artist-owned and operated editorial and post-production powerhouse, led by Managing Partner Susan Willis and Partner/Editor Chuck Willis. Extreme attention to every detail of the post process is the working credo at this full-service shop, along with an uncompromised effort to deliver highly personalized, unique client experiences. Cutting Room’s talent, location, infrastructure, and approach have generated a multitude of awards for their work; the shop has lent its expertise to nearly every major brand.
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