Cutting Room, NY editor Chuck Willis teams up with Mekanism to save innocent bystanders from the effects of illogically hungry individuals in the hilarious campaign “Hangry Hacks” for Jack Link’s. The campaign features five spots where extreme hunger results in an uncontrolled outburst of anger, only remedied by dipping into an emergency Jack Link’s reserve. “Beefcake” features several men lifting weights at a gym, one man with noticeably lesser muscle mass than the other gym rats. The scrawny man loses his cool amidst the testosterone with a sudden outburst about the noise of a protein shake bottle—only to be returned to his “zen” state by breaking into an emergency stash of Jack Link’s conveniently stored within the weights of the machine. The campaign also includes the additional :30s “Caddie Hack,” “Hanger Pane,” “Boss Has Beef” and “Meat the Teacher.”

Credits:

Client: Jack Link’s

Creative Agency: Mekanism
CEO/President: Jason Harris
ECD: Ian Kovalik
ACD: Ryan Paulson
Art Director, Designer: Philip Cheaney
Writer: Bryan Davis
HOP: Kati Haberstock
Sr. Producer: Cordelia Kipp
Director Brand Management: Caroline Moncure
Sr. Brand Manager: Claire Fallon

Production Company: TOOL of North America
Managing Director-Live Action / EP: Oliver Fuselier
Executive Producer: Lori Stonebraker
Producer: Jason Manz
Director: Benji Weinstein
Director of Photography: Eric Schmidt

Editorial Company: Cutting Room
Executive Producer: Susan Willis
Senior Editor: Chuck Willis
Senior Assistant: Greg Ryan
SFX: Jun Mizumachi
Audio Engineer: Walter Bianco

Finishing: Light of Day FX

Color: The Mill

Color Artist: Fergus McCall