Greenpoint Pictures editor Logan Roos teams up with Sonic Union mixer Steve Rosen to expose Team USA forward Zach Parise’s secret to success in MilkPEP’s “Built With Chocolate Milk” out of Deutsch, New York. The spot, directed by The Hudson Dusters (Michael Kuhn & Niles Roth), features artfully composed black and white footage of Parise prepping and practicing with razor-sharp focus.
“Built With Chocolate Milk” opens on the star suiting up and then confidently slapping pucks into goal. “What drives me is to be the best player on the ice everyday,” says Parise in voiceover. He continues as he skates gracefully and quickly across the ice, “Speed: a goalie’s worst nightmare. A record year; that’s what I’m building with chocolate milk.” The super “Built With Chocolate Milk: Nutrients to Refuel, Protein to Rebuild” and Parise stating, “Backed by science,” close out the spot.
Credits:
Client: MilkPEP
Title: “Built With Chocolate Milk: Zach Parise” :30
Agency: Deutsch, New York
Partner/Chief Creative Officer: Greg DiNoto
Group Creative Directors: Bernie Hogya
VP/Creative Director: Ron Wachino
Senior Copywriter: Alex Waxman
ACD/Art Director: Dan Read
SVP/Director of Broadcast Production: Joe Calabrese
VP/Senior Producer: Crissy Cicco
Digital Producer: Kristina Trimmer
Senior Art Director: Yoko Fujita
Production Company: Greenpoint Pictures
Director: The Hudson Dusters (Michael Kuhn & Niles Roth)
Director of Photography: Joe Zizzo
Head of Production: Tatiana Rudzinski
Producer: Luke Stevens
Editorial: Greenpoint Pictures
Editor: Logan Roos
Post Producer: Leanne Hauser
Post Facility: Company 3
Colorist: Tom Poole
Online Editor: Tom McCullough
Producer: Julia Newland
Music/Licensed Music Tracks: Q Department
Composer: Drazen Bosnjak
Creative Director: Drazen Boznjak
Producer: Zack Rice
Audio Post Company: Sonic Union, NY
Engineer/Mixer: Steve Rosen
Deutsch, New York Account Management Credits:
Chief Executive Officer: Val DiFebo
Partner/General Manager: Sal Taibi
EVP/Group Account Director: Jonathan Lange
Account Director: Lisa Stroh
Account Supervisor: Emily Goodwin
Account Executive: Danielle Barish
Media Credits:
VP/Group Media Director: Jamie Rubin
Associate Media Director: Parker Weber
Account Planners:
Partner, Chief Strategy Officer: Brent Vartan
SVP/Group Planning Director: Shobha Sairam
Senior Account Planner: Anthony Mariello
Legal/Broadcast:
VP/Group Director: Maria Taris
Senior Business Affairs Manager: Emily Nargi
Senior Business Affairs Manager: Jaymie Lipman
Business Affairs Manager: Matt Gilleece
ABOUT SONIC UNION
Steve Rosen, Michael Marinelli, and Adam Barone got together for some pints in 2007. After way too many of those, they hatched an audacious plan that would eventually give rise to Sonic Union in late 2008 – their 8,000 foot treehouse and audio mix playground overlooking Union Square. Over a short period, they’ve grown both staff and capabilities to include music supervision and voiceover/on-camera casting to their established role as the premiere audio boutique in New York. Award-winning agencies, editorial firms, visual effects studios, and production houses routinely collaborate with Sonic Union for sound expertise.
Swing on by and let’s play.