Oscar Mayer proves that bacon actually does go with everything.
Park Pictures’ directing duo Terri Timely and digital ad agency 360i cook up a spot for Oscar Mayer’s “Sizzl:” the only (real life) dating app exclusively for bacon lovers. Park Pictures captures the frustration singles feel, swiping left in digital spaces that just don’t cater to their needs. The commercial tracks the lead actress’ plight while she sorts through hard staring, over sharing and iguana-toting bachelors. Rather than make her hold a smartphone, the commercial drops tech barriers and dissolves profiles. The dating site’s users become real people staring up from the actress’ lap, reminding us all that someone waits behind the screen and choosing matches requires care.
After much chagrin, her match finally arrives, determined by nothing other than sizzling smoked bacon.
Leading up to the actors’ inevitable wedding, the narrator touts the twelve hours cured, twelve hours smoked bacon strips. The commercial then segues into an app preview overlay with one lucky profile: Christopher, 32 from NY.
CREDITS
Agency: 360i
Client: Oscar Mayer
Sr. Director Integrated Marketing & Advertising: Tom Bick
Senior Director: Eric Dahmer
Senior Brand Manager: Sarah Jones
Brand Manager: Crystal Van’t Hof
CCO: Pierre Lipton
GCD: Dave Yankelewitz
GCD: Aaron Mosher
ACD: Heather English
Copywriter: Shloimy Notik
Art Director: Chad O’Connell
Group Director, Content Production: Phil Pessaro
Senior Content Producer: Lucy Scott
Account Director: Meredith Smyth
Senior Account Manager: Ashley Ackerman
Designer: Peter Chang
Designer: Yossi Belkin
Senior Integrated Producer: Jamie-Leigh Florence
Associate Integrated Producer: Anissa Richmond
Senior Strategist: Leslie Turley
Production Company: Park Pictures
Director: Terri Timely
Executive Producer: Jackie Kelman Bisbee
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and acclaimed filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new talent in both the commercial and film spheres, and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies, studios and clients worldwide by engaging all members of its team in creative problem solving.
Park Pictures has earned the highest accolades for their international work, including an Oscar, an Emmy, and 18 Cannes Lions. Lance Acord has earned three DGA nominations for his commercial work and newly-signed directing duo The Mercadantes received a 2015 DGA nomination. Known for their story-driven film work, Park Pictures has been selected for Creativity’s “Production Company A-List” for nearly ten consecutive years. In 2015, co-founder Jacqueline Kelman Bisbee was selected for the 2015 Cannes Lions Film Craft jury and Advertising Age’s prestigious ‘Women to Watch’ honor.
Park Pictures’ feature division, headed by Producer Sam Bisbee, Jacqueline Kelman Bisbee and Lance Acord, has produced four features, all of which were selected for the Sundance Film Festival within a three-year timespan. In 2010, Park Pictures won an Academy Award for the company’s first narrative film, live-action short “The New Tenants,” starring Vincent D’Onofrio.