NY-based editorial shop Fluid has brought on Valerie Iorio as Senior Producer. Iorio got her start on the agency side, producing for top accounts including Bank of America at BBDO before transitioning to the post production realm. She spent the last several years at Beast NY, working with such top agencies as JWT, Draft FCB, 360i, Grey, BBDO and Saatchi, among others. Iorio rounds out Fluid’s producing team of Senior Producer Michelle Seidenfrau and Associate Producer Meg Hall, led by Executive Producer Laura Relovsky.

Notes Relovsky, “When I first met Val, I was so struck by her energy, aptitude and perspective. Her enthusiasm, professionalism, and combination of agency and post experience make her a perfect fit. We couldn’t be more thrilled with her addition to our crew!” Adds Iorio, “The best part of this business is the people I get to meet and work with, and I’m extremely excited to be a part of the Fluid team. The support system and creative talent that is available under one roof, makes producing great content that much more efficient. I am very happy to be here!”

About Fluid

Fluid is a creative editorial company crafting commercials and content across all platforms, located in Soho, NYC.