NY-based editorial shop Fluid editor John Piccolo teams up with Y&R New York and Über Content to redefine the “short film” in the 2:23 “5-Second Filmmaker” for Dell. The mockumentary celebrates fictional filmmaker Marty Goldberg, known for creating cinematic masterpieces in just five seconds, as part of Dell’s social media-driven “Learning Meets Doing” web and cinema campaign.
The spot’s lighthearted, satirical tone pokes fun at today’s fast-moving online culture, which values 6-second Vine videos, immediate Instagram photos and live Tweeting. Goldberg even mentions how it took him a full year to create his newest 5-second masterpiece, bringing attention to the absurdity of the so-called “Goldberg Method.” But no matter what the audience thinks of Goldberg’s style, his Dell technology helps him every step along the way.
The video is running globally in the U.S., India, Brazil and China.
Credits:
Client: Dell
Title: “5-Second Filmmaker,” 2:23
Agency: Y&R New York
Chief Creative Officer: Jim Elliott, Y&R New York
Global Creative Director: Jim Radosevic, Y&R New York
Creative Director/Art Director: Alan Vladusic, Y&R New York
Creative Director/Copywriter: Bruce Jacobson, Y&R New York
Group Creative Director: Hunter Eshelman, VML New York
Executive Director of Content Production: Letitia Jacobs, Y&R New York
Executive Producer: Gisellah Harvey, Y&R New York
Global Account Managing Director: Lara Griggs, Y&R New York
Group Account Director: Ann Carey, Y&R New York
Brand Strategist: Juliette Cilia, Y&R New York
Account Director: Thayer Joyce, VML New York
Production Company: Über Content
Director: Adam Gunser
Executive Producer/ Owner: Phyllis Koenig
Executive Producer/ Owner: Preston Lee
Executive Producer: Steve Wi
Line Producer: Pat Harris
Director of Photography: Jac Fitzgerald
Art Director: Marc Benacerraf
Editorial Company: Fluid, NY
Editor: John Piccolo
Asst Editor: Christian Oreste
Executive Director: Laura Revlosky
Audio: Mr. Bronx Audio
Audio Mixing: David Wolfe
Color Correction: Stephen Picano
VFX/Flame: Chris Davis, Bryan Rosenblum
About Fluid
Fluid is an editorial company complemented by a community of innovative artists offering the complete spectrum of post-production services including award-winning original music, sound design and mixing, 2D/3D design, VFX and CGI.