Jessie Ji (L) and Summer Xie (R)

International animatics shop Animated Storyboards has announced the latest round of additions in their Shanghai office. Summer Xie has joined as their newest producer, with Jessie Ji joining as head of marketing. The hires come on the heels of a considerable increase in business across Asia-Pacific, with Animated Storyboards (ASB) Asia commencing an aggressive growth and restructuring initiative to better serve these markets. This includes an increase in staff across all disciplines, specifically to accommodate these growth areas, with China as a key market in Asia.

Xie has extensive experience in the advertising production industry. Her background includes work for top industry companies including PIG China Post Production, Pixomondo and Smoke & Mirrors.

Ji also brings a wealth of industry experience to her new position at Animated Storyboards. She has lent her talents to posts at JWT Beijing and TBWA Shanghai, both with the account management departments.

ASB is a full-service production, animation and audio studio, specializing in pre-viz, 2D and 3D animatics, HD Test productions, broadcast RTB sequences, viral campaigns, and traditional storyboards. Established in New York in 2001, ASB has quickly grown into a global company, with offices on four continents.

China, India and Singapore have proven to be especially high-growth markets for ASB in Asia. “We’re thrilled to be able to provide high quality work, on tight deadlines, and at reasonable budgets, and our success in these countries has proven there’s a real demand for this,” says Arvin Sanchez, Managing Director for Asia Pacific. “The addition of Summer and Jessie to ASB Shanghai is extremely key to keep the momentum that we have in China onwards and upwards.”

ASB’s clients in China include agencies such as Ogilvy, Saatchi, BBH, Publicis, W+K, JWT, BBDO, Lowe, Grey, Leo Burnett, Y&R, Anomaly, Fred & Farid and more.

About Animated Storyboards

Founded in 2001 by veteran commercial director and intrepid entrepreneur Ezra Krausz, Animated Storyboards is a leading international animatics company constantly evolving their craft of creating compelling visual experiences for commercial and advertising production clients. Fusing a dynamic global infrastructure with local, culture-driven collaboration, the ASB team works in multiple languages and time zones to bring ideas to life.

With over 300 employees across 10 offices, ASB boasts the capability to execute a wide array of projects entirely in-house with the utmost level of artistry, speed, and efficiency. From fully produced 2D and 3D video animations to detailed storyboard artwork, ASB is continually raising the bar on creativity and technology to deliver stunning results for their clients.