Giant Spoon on BizBash: How Walmart’s Experiential Tour Is Reframing the Brand for a New Generation
The retail giant's 20-stop "Walmart Delivers" tour is meeting Gen Z where they are—from K-pop concerts to Comic Con—and changing perceptions along the way. Claire Hoffman, Senior Contributing Editor The Walmart Delivers tour is bringing eye-catching...
Giant Spoon and Zambezi Make a Name for Themselves in 2025 OMMA Awards
The OMMA Awards highlights the best in Online Media, Marketing and Advertising. Running for 21 years, the OMMA Awards has returned with its list of 2025 winners, including two of today’s most innovative advertising agencies:...
Seth Rogen and Evan Goldberg’s Campaign for Canadian Delivery Service Skip, Co-Produced By Caviar
10 creative campaigns to know about today Skip How does a movie director justify characters ever leaving their home when an ultra-convenient delivery service brings everything to their front door? This is the challenge Seth...
Club Pilates Campaign Is for Every Body, out of Zambezi
FIN Studios Production Company Culver City, USA First brand campaign from Zambezi reinforces the true power of Pilates to build strength, healing and accessibility Club Pilates, the largest Pilates brand and network of Pilates studios...
Zambezi’s Laura Stayt in Muse: Indie Agency Success Requires Focus and a Firm Foundation, Not FOMO
Foster trust and never stop learning by Laura Stayt Breakthrough ideas may drive results, but long-term success for an integrated agency is built behind the scenes: in the early decisions about what kind of company...
Sabrina Carpenter takes Center Stage in Redken’s New Musical-style Spot, Edited by Modern Post’s Sofia Kerpan
Redken Sabrina Carpenter takes center stage in Redken’s new musical-style spot, where she turns hair care into a Broadway spectacle. The ad shows Carpenter battling a mountain of luggage for her Redken A.B.C. Leave-In Treatment...
Scored by Butter’s Andrew Sherman: Meet the Mustachioed Manifestation of Stanley Steemer’s Brand
He's here to clean up your mess, filthy people by David Gianatasio We open on the scene of the grime. Some nervous teens, their faces, hands and clothes smeared with red, stand in a similarly stained...
Edited by William Town at Modern Post: Gap’s Newest Celeb Ambassadors Are Gwyneth Paltrow and Daughter Apple Martin
The retailer continues its strategy of blending nostalgia with modernity By Brittaney Kiefer Gap has revealed its new celebrity brand ambassadors, and it’s a family affair: Gwyneth Paltrow and her daughter, Apple Martin. The mother-daughter duo star...
Han West from Washington Square Films: ‘How nostalgia can offer clarity in an overstimulated industry’ via Shots
Before social media feeds and the chase for virality, advertising was built around a single strong idea; one that could stand on its own without the noise of algorithms and trends. Han West, Partner at Washington Square...