GO director Brigg Bloomquist uncovers the intricate and delicate creative process that goes into crafting truly affecting design in the new :80 “Why It’s Made” for Kohler’s Artist Editions, produced direct to client. The spot simultaneously depicts two artists, a product designer for Kohler and a textile designer for fashion. The Kohler artist progressively informs her sink sketch with subtle inspirations from a myriad of objects with subtle hues, while the fashion designer intently selects fabrics and colors that complement her vision. Their deep-rooted passion for artful design collides when they both derive a common appreciation and satisfaction from washing their hands in the exquisite design of the product designer’s Kohler sink.

Click HERE to view the spot.

Credits:

Client: Kohler
Creative Director: Tristan Butterfield
Art Director: Michelle Penasa
Copywriter: Kimberlee Majdoch
Executive Producer: George Friedman
Manager of Photographic Art: Michael Huibregtse
Account Manager: Katie Jansen
Title: “Why It’s Made” :80
Production Company: GO, Hollywood, CA
Director: Brigg Bloomquist
Line Producer: Greg Jones
DOP: Pablo Berron
AD: Shawn Davis
Production Supervisor: Lisa Houle
Editorial: Beast

About GO 

Los Angeles production company GO is a go-to production partner for major global brands and advertising agencies. Top roster talent from the TV, film and comedy industries enable GO to produce award-winning work with remarkably high entertainment value.