Los Angeles-based GO Film director/co-writer Neal Brennan launches two sketch comedy pieces in “BGCP3TV In HD,” starring NBA stars/now funnymen Blake Griffin and Chris Paul for Jordan Brand out of Wieden+Kennedy, NY. Premiering on Adult Swim, the sketch comedy-inspired campaign is not only a thoroughly entertaining comedy piece, but also fun satirical commentary on branded content as a whole with an over-the-top title and overt branding segments intercut with the comedy bits.
Brennan, who is best known as one of the co-creators of Chappelle’s Show, leveraged his hefty background as a standup comedian, writer and director to infuse this campaign with much-loved TV comedy finesse.
Credits:
Client: Jordan Brand
Title: “BGCP3TV In HD”
Agency: Wieden+Kennedy, NY
Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Gary Van Dzura, Jimm Lasser
Writer: Eric Helin
Art Director: Erwin Federizo
Head of Content Production: Nick Setounski
Producer: Orlee Tatarka
Account Team: Jerico Cabaysa, Price Manford, Heather Morba, Cory McCollum
Business Affairs: Sara Jagielski
Production Company: GO Film, LA
Director/Co-Writer: Neal Brennan
Executive Producer/COO: Gary Rose
Executive Producer: Adam Bloom
Line Producer: Marc Benardout
Director of Photography: Chuck Ozeas
Editorial Company: Starch Media
Editors: Bijan Shams, Scott Ashby, Jeremy Hsu
Post Producer: Susan Applegate
VFX Company: Stardust & Elastic
VFX Lead Flame: Alex Frisch
Telecine Company: MPC LA
Colorist: Ricky Gausis
Mix Company: Eleven
Mixers: Jeff Payne & Ben Freer
Producer: Susanne Hollingshead
Song: “Junkyard” (Original Composition)
Artist: James Poyser