LA-based Green Dot Films director Omri Cohen launches the sport of cricket throughout India in this new :60, “Yards,” via Hello Robot, Mumbai, India for Nike. The spot brings to life the Just Do It attitude that exists throughout street cricket across India. Being aired as part of the global Nike ‘Just Do It’ campaign, “Yards” captures the relationship between raw, street-style cricket played by youth all over India and the bold, best-of-class cricket played by Team India itself.

The spot premieres today during semi-final play between India and Pakistan on ESPN and on the Nike India YouTube channel. By utilizing both social and broadcast media, “Yards” reaches millions of India’s devoted cricket fans and allow them to share their passion for the sport/team.

“Yards” opens with a neighborhood kid preparing to bowl. Anticipation builds as images of kids in different settings cut seamlessly to athletes from Team India preparing for a match. Crowds hang on to every ball bowled and every swing. Quickly switching from gully cricket play to match play, there is intensity of the game that is felt on the street, on terraces, and in the stadiums, from the fans to the players, uniting them all. The spot includes Team India athletes Zaheer Khan, Virat Kohli, S. Sreesanth, M.S. Dhoni, and Yuvraj Singh.

About Green Dot Films

Green Dot Films consistently produces exceptional commercial work and has been building trusted agency relationships since its inception in 1996. With a focus on cultivating the talent of their directors, the team has won over even the most top tier of repeat agency clients. Hosting a diverse roster combining veterans with fresh new faces, Green Dot brings top industry talent in spots, features, stills and animation. Green Dot Films is readily able to handle any sized project with the utmost care and creativity. Green Dot’s core executive team is lead by owners Jane & Brent Thomas, Managing Director Rick Fishbein, Executive Producer/Head of Sales Darren Foldes & Executive Producer/Head of Production Rich Pring. Green Dot Films 2011 directing roster: Rebecca Baehler, Omri Cohen, Coppos/Lee, Richard Farmer (formerly of the directing team HAPPY), Rafael Fernandez, Jacobsbriere, Luc Schurgers (founder of MiniVegas), Richard Sears, Brent Thomas, and Three Legged Legs.
Credits:
Client: Nike
Title: “Yards” :60
Director: Omri Cohen, Green Dot Films
Agency: JWT Bangalore
ECD: Senthil Kumar
Production Company: Hello Robot, Mumbai, India
DP: John Jacob
Editorial/VFX Company: Hello Robot
Editor: Rachit & Armon
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