Imaginary Forces has signed Interactive Creative Director Matt Sung. Sung comes to Imaginary Forces from Razorfish, where he served as Associate Creative Director and design lead for the 2013 responsive website redesign of Mercedes-Benz USA (mbusa.com). Prior to that, Sung was a Design Director at Scripps Networks Digital for Food Network and Cooking Channel.
Says Imaginary Forces’ EP/General Manager Gabriel Marquez, “We’re incredibly excited to have Matt on board. His forward-thinking design sensibility, digital fluency, and track record of building digital products and communities are key assets to grow our interactive business. Moreover, his engagement in the interactive community and creative use of social networks brings an expertise we’ve been anxious to add.”
Adds Sung, “After following the work for over a dozen years, I am delighted to be a part of the Imaginary Forces team. Together with the incredibly talented roster of designers and directors, we will continue to push the boundaries of visual and interactive design.”
In 2007, Sung co-founded and built the online brand and social network design:related, which was featured in the New York Times magazine, Print, How, Advanced Photoshop, Mashable, Print Magazine and the Huffington Post. Sung also established a social media following of 500k users on Twitter and approximately 1mm on Google+.
As a former Design Director at Scripps Networks Digital, Sung led a team of visual designers on the #1 food site, FoodNetwork.com, rebranded and relaunched food.com, the largest user-generated recipe website, designed and oversaw CookingChannelTV.com in tandem with the TV Network launch, and worked with the in-house teams to release the initial iOS and Android apps for “Food Network In The Kitchen” in 2010.
A Product of Imaginary Forces
Top entertainment studios, global brands and A-list agencies tap Imaginary Forces (IF) to find new ways to engage and inspire audiences. IF’s diverse talent pool of artists and creative professionals bring elite conceptual design solutions to projects in commercial, digital media, feature films and film marketing, television and architectural spaces.
Underlying each endeavor is their passionate belief that no project is too large, too small or too complex to benefit from beautiful and inventive design.
The innovative studio has garnered numerous advertising industry awards as well as multiple Emmy Awards including an Emmy for their iconic titles work on AMC’s smash drama series Mad Men.