Imaginary Forces director/creative director Grant Lau defines a mysterious, thrilling tone in the :17 “White River” promo for FX Networks’ Season 2 premiere of The Bridge. The promo follows a razorblade dropping slowly onto a white Rio Grande River, which we quickly see has been recreated by cocaine. Season 2 of The Bridge premiered Wednesday, July 9th at 10pm on FX.
The meticulously crafted texture of the river-turned-cocaine-line is a mysterious map morphed into something nefarious. The promo is an alluring tease for what promises to be a thrilling show.
The Bridge is a crime thriller starring Diane Kruger, Demian Bichir, Matthew Lillard, Emily Rios, Thomas M. Wright and Ted Levine. When the body of a cartel member is found on U.S. soil, Sonya Cross (Kruger) from El Paso PD and her Mexican counterpart, Marco Ruiz (Bichir), must work together to solve the case.
Credits:
Client: FX Networks
Show: The Bridge
Title: “White River,” :17
Designed & Produced by: Imaginary Forces
IF Director/Creative Director: Grant Lau
IF Executive Producer: Sarah Roebuck
IF Head of Production: Claudina Mercado
IF Producer: Brian Butcher
IF Designer: Arisu Kashiwagi
IF 3D Animator: Tim Salikov
IF Editor: Heath Belser
IF Flame Artist: Rod Basham
IF Director of Photography: Dan Kanes
IF Coordinator: Dominick Guglielmo
IF Line Producer: Bo Clancey
IF Set Art Director: David Corey
FX Networks:
President, Marketing & Promotions: Stephanie Gibbons
SVP, Design / Creative Director: Steve Viola
SVP, On-Air Promotions: John Varvi
VP, On-Air Promotions: Garrett Wagner
Art Director: Amie Nguyen
Producer: Dara Barton
A Product of Imaginary Forces
Top entertainment studios, global brands and A-list agencies tap Imaginary Forces (IF) to find new ways to engage and inspire audiences. IF’s diverse talent pool of artists and creative professionals bring elite conceptual design solutions to projects in commercial, digital media, feature films and film marketing, television and architectural spaces.
Underlying each endeavor is their passionate belief that no project is too large, too small or too complex to benefit from beautiful and inventive design.
The innovative studio has garnered numerous advertising industry awards as well as multiple Emmy Awards including an Emmy for their iconic titles work on AMC’s smash drama series Mad Men.