Chandelier Creative New York and Final Cut editor Paul Zucker team up with Sonic Union mix engineer Michael Marinelli to loosen up a conservative Julia Louis-Dreyfus with style tips from hip young students in the humorous new :60 “First Day of School Style” for Old Navy, directed by Wayne McClammy. The spot features the “Veep” star shuttling her tween son to the first day of school in obnoxiously preppy duds and reacting to his plea for more modern style options by questioning a group of nearby tweens about the details of their trendy outfits.

[youtube https://youtu.be/W4PD-QzZUJU]

The campaign also includes the :30 “Picture Day Denim” that finds the uptight housewife inquiring to passing students about their fashion finds while her son stands by mortified in his over-the-top suit.

 old navy

Credits:

Client: Old Navy
Titles: “First Day of School Style” :30/:60 ; “Picture Day Denim” :30
Agency: Chandelier Creative New York
Creative Directors: Richard Christiansen, Lena Kuffner
Associate Creative Director: Michael Scanlon
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Production Coordinator: Camilla Rothenberg
Writers: Josh Meyers, Laura Kraftt, Brad Hall, Patty Wortham, Matt Goldman
Producers: Chris Noble, Jill Andresevic
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
DP: Guillermo Navarro
Editorial: Final Cut NYC
Editor: Paul Zucker
Assistant Editor: Betty Jo Moore
President: Stephanie Apt
Executive Producer: Lauren Bleiweiss
Post Producer: Mackenzie Alexander
Telecine: Color Collective
Colorist: Alex Bickel
Producer: Claudia Guevara
Audio Post: Sonic Union
Mix Engineer: Michael Marinelli
Studio Director: Justine Cortale
VFX: Significant Others
2D Visual Effects Artist: Dirk Greene
Producer: Alek Rost

 

ABOUT SONIC UNION

Sonic Union helps marketers polish their brand messages by delivering true excellence in sound. In our renowned and inspiring space overlooking Union Square, we enjoy collaborating with ad agencies, content creators, editors and producers. Amplifying and refining their creative intent.

Our group of eight mix engineers/sound designers is led by industry vets Steve Rosen and Michael Marinelli. They are deeply experienced in doing what they love, nurturing exciting new talent and staying away from the donuts.

Thanks to our entire tight-knit and friendly team, Sonic Union is trusted with some of the highest profile commercial audio post work in the business.