NY-based production and VFX shop Light of Day director Charles Nordeen answers a customer call-to-action with a promise of hope and safety in the new 2:00 “Our Promise” for Johnson’s Baby out of RF Binder. The spot reacts to requests for safer products, celebrating this continued dedication to their customers by banding their staff and families to create a flock of 1,000 origami paper storks with words of their promise. Nordeen captures the genuine warmth and connectedness evoked in the team as they work alongside their children, colleagues and friends to put a touch of personal craftsmanship on their corporate commitment. The spot was edited by Cutting Room, NY editor Chris Hellman.
About Light of Day
Founded in 2011, Light of Day is New York-based VFX creative shop that crafts visually rich, photorealistic and stylized designs for commercials, branded content, feature films and interactive online media.
The experienced team of in-house animators and designers leverage their expertise across compositing, CG, motion graphics and online finishing to deliver top-tier imagery for a diverse range of clients. Led by founders Charles Nordeen and Colin Stackpole, Light of Day fuses its team of top industry talent with a superior seamless workflow to deliver compelling images through final finish.
Credits:
Credits:
Client: Johnson’s Baby
Title: “Our Safety Promise” 2:00
RF Binder
Agency: RF Binder
Senior Managing Director: Edwige Buteau
Managing Director: Stacy Clougherty
Manger: Arielle Schwartz
LIGHT OF DAY
Production: Light of Day
Director: Charles Nordeen
Executive Producer: Brad Payne
Line Producer: Allison Carter
Production Manager: Jon Read
Director of Photography: John McCabe
Time Lapse Photographer: Eric Billman
B-Cam Operator: Dave Tumblety
Graphics/VFX/Finishing: Light of Day
Colorist: Ted Chin
VFX: Colin Stackpole
Online: Joe Wenkoff
Graphics: Nick Freeman
Assistant: Pete DeAndrea
Post Executive Producer: Jen Milano
Editorial: Cutting Room
Editor: Chris Hellman
Assistant Editor: Megan Katuran
Editorial Executive Producer: Melissa Lubin
Editorial Producer: Candice Hicks
Design/Fabrication: RND Studios
Production Designer: Ron Beach
Creative Director of Production Design: David Shore
Makeup Artist: Liz Coakley
Music Composer: William Goodrum