NY-based VFX and production shop Light of Day team up to journey back to some of baseball’s most iconic moments to honor the budding talent of Washington Nationals players Bryce Harper in the :30 “Timeless” for MLB out of BBDO NY. The spot celebrates the 21 year-old outfielder’s remarkable athletic feats in an artful montage of historic moments from one of America’s most celebrated pastimes. The campaign also includes five additional :30s that champion a host of MLB’s greatest athletes through dynamic complications of recent and game footage.
About Light of Day
Founded in 2011, Light of Day is a New York-based VFX creative shop that crafts visually rich, photorealistic and stylized designs for commercials, branded content, feature films and interactive online media.
The experienced team of in-house animators and designers leverage their expertise across compositing, CG, motion graphics and online finishing to deliver top-tier imagery for a diverse range of clients. Led by founders Charles Nordeen, Josh Williams and Colin Stackpole, Light of Day fuses its team of top industry talent with a superior seamless workflow to deliver compelling images through final finish.
Credits:
Client: MLB
Title: “Timeless” :30
Agency: BBDO NY
Executive Creative Director: Toygar Bazarkaya
Creative Director/CW: Josh Gold
Creative Director/AD: Daniel Aykurt
Group Executive Producer: Julian Katz
Agency Producer: Cordelia Kipp
Music Producer: Rani Vaz
Account Director: Bob Estrada
Account Supervisor: Matt Doscher
Post Production: Cutting Room
Editor: Chris Hellman
Editorial Producer: Anna Petitti
Editorial Executive Producer: Melissa Lubin
Sound Mixer: Walter Bianco
VFX: Light of Day
Lead Flame Artist: Colin Stackpole
Graphics: Leo Nguyen/Mike Wharton
VFX Executive Producer: Jen Milano