2016’s U.S. Presidential Election has seen an unprecedented media and social media frenzy that has left many voters overwhelmed, stressed and confused. On November 8th, Twitter buzz is expected to peak with users across every political, geographical and demographic group weighing in on their final decision, reactions and predictions for the race to the White House. Maryland-based analytics company ICG has leveraged its LUX2016 big data analytics platform and teamed with Zoic Labs to create a dynamic real-time visualization of Twitter data on the 2016 Election, entitled “LIVE Election Temperature 2016” #ElectionTempLIVE.
Beginning at 12:01am E.T. on November 8, the “LIVE Election Temperature 2016” site, which uses big data gathered from Twitter, will go live with its ‘petri dish’ visuals designed to bring real-time data from election-related tweets to life.
Click HERE to visit “LIVE Election Temperature 2016.”
This interactive interface allows users to personalize their consumption of the data, engaging spherical “petri”-style graphics in studying the parts of the race that most interest them, be it “Democrats,” “Republicans,” or “42-year-olds.” Users toggle to customize their visual dashboard, highlighting the age, political party, language, geographic location, and/or sex of the Twitter users in the visualization, as well as the content, subject, sentiment and emotion of tweet. “LIVE Election Temperature 2016” tailors real-time data from Twitter to serve up the user’s custom sorting selections.
ICG used LUX2016 to capture live big data analysis for the 2016 Election debates, but for this election day big data visualization they stepped up their offerings by joining Zoic Labs, the advanced visualization division of Emmy Award-winning Visual Effects studio Zoic Studios. The collaboration elevated the quality of artwork most frequently associated with visualizing big data. Commonly, lackluster bar graphs or pie charts are used to envision the aggregated data, which can be effective in terms of accuracy but lacks the engagement factor needed to reach wide audiences. While many have a vague familiarity with the term “big data,” visualizing the data in a more captivating and interactive manner opens to door for this information to be easily grasped and digested by audiences beyond the worlds of technology and science.