Burgeoning kid’s cross-platform network, batteryPOP has announced its first strategic brand partnerships with the MLS and HarperCollins Children’s. Through these partnerships, batteryPOP will host custom channels that feature each brand’s unique content. With a continued mission to bring fun, safe and educational content to kids online, these brand sponsorships will serve to inspire young viewers to increase their daily activity level, amplify their excitement for reading and inspire their interest in music.

“Our new custom channels give kid-focused brands the opportunity to connect with the 6-12 year old demographic in a safe, curated environment. We believe video is the perfect way to engage with this fantastic audience,” states batteryPOP Co-Founder & CEO Greg Alkalay.

MLS will be supplying content from its “Anatomy Of A Goal” series that highlights in-depth breakdowns of thrilling goals from some of the top MLS pros, the “Top 5” series featuring a roundup of some of the league’s most action-packed moments and the “MLS Trivia” series that grills MLS stars on league knowledge.

HarperCollins Children’s will deliver a wide range of video offerings to ignite an excitement for reading among the batteryPOP viewership. This will encompass a number of their ongoing series including “How a Book is Made,” a range of “How To” videos such as a step-by-step guide to creating a Radio Transmitter as inspired by “Alien in My Pocket,” colorful book trailers, interactive videos that immerse readers into the world of the book and fan videos. Additionally—just in time for Halloween—batteryPOP will be collaborating with HarperCollins Children’s to craft original content on the site surrounding the Zombie Chasers series.

About batteryPOP

batteryPOP is a brand new cross platform network for kids, providing original, aggregated and branded content for K6-11 and family audiences, delivered across mobile/tablet, desktop, and connected TV.

Founded by two Nickelodeon veterans, batteryPOP features short form web series from a variety of creators, presented in a safe, engaging setting, and puts kids in charge by allowing their votes and feedback to reach the show creators directly. More than anything, batteryPOP is dedicated to harnessing the power of kids for an experience like they’ve never had before!