“People say when you’re a fan, you’re a fan for life. But that may be a little shortsighted. It’s Not Crazy, It’s Sports.”

Credits:

Agency: Wieden+Kennedy NY

Executive Creative Director: Scott Vitrone

Executive Creative Director: Ian Reichenthal

Creative Director: Stuart Jennings

Creative Director: Dave Canning

Art Director: Cyrus Coulter

Designer: Darren Phillip

Production Company: Moxie Pictures

Director: Errol Morris

Director of Photography: Robert Chappell

Producer: Melanie Gagliano

Producer: Julie Ahlberg

Executive Producer: Robert Fernandez

Executive Producer: Eve Kornblum

Executive Producer: Jesse Wann

Editorial: Rock Paper Scissors

Editor: Grant Surmi

Production Manager: Julie Knight