There is nothing more embarrassing than trying to talk to an auto technician, knowing you are out of your depth. Thankfully, mycar Tyre & Auto are coming to Australians’ aid with Auto-Translate, a utility which helps people learn the language of car developed by TBWA\Sydney and Eleven.
Auto-Translate allows the user to enter car terminology via text, voice or scanning their bill and have it translated into simple, relatable terms.
Says Adele Coswello, chief customer officer at mycar Tyre & Auto: “At mycar, we are committed to putting people first, so supporting drivers in learning more about their car, instead of leaving them guessing, made complete sense.
“With Auto-Translate, we aim to help Australians learn more about their car by providing an extra layer of confidence, after discovering that 95% don’t feel very confident in understanding an auto technician.”
Says Simon Hayes, creative director at TBWA\Sydney: “With Auto-Translate we continue to build upon mycar’s promise of ‘People First’ and stretch the brand beyond its traditional service offering. We’re very lucky to have such a great partnership with mycar and are excited to bring this much-needed utility to the world. Kudos to our terrific clients.”
The campaign comes to life across film, digital, social and PR, which link users to the utility itself.
Head to www.mycar.com.au/auto-translate to access Auto-Translate for free and learn the language of car.
mycar Tyre & Auto
Chief Customer Officer – Adele Coswello
Head of Marketing – Cynthia Fernandez
Marketing Executive – Susie Hawkins
Creative Agency: TBWA\Sydney
PR Agency: Eleven
Media Agency: Hearts & Science
Production: FINCH
Director: Jae Morrison
Producer: Jackie Adler
Editor: Phoebe Taylor @ ARC EDIT
Music Composition: Squeak E Clean Studios
Composer: Jesse Watt
Music Producer: Karla Henwood
Technical Consultant: Giuseppe Di Blasio
Sound Design: Beau Silvester
