New York/San Francisco-based content creation/production company Bodega creative director Haley Geffen, Northern Lights editor Alan Chimenti team up with NBC Sports Group and NBC Sports creative director/director Tripp Dixon to deliver full-throttle football excitement in the 1:50 open for NBC’s Sunday Night Football (SNF), the No. 1 show on primetime television. Featuring Carrie Underwood and a number of NFL stars including Eli Manning, Peyton Manning, Clay Matthews, Andrew Luck and J.J. Watt, Bodega and sister company Northern Lights deliver the SNF opener for the second season running. The piece kicked off Sunday Night Football’s Giants vs. Cowboys broadcast on September 8th and will continue to air throughout the NFL season.
Says Dixon, “It was great working with Bodega on production and MassMarket for VFX, two very talented and collaborative teams. The players brought a lot of energy and enthusiasm to the shoot. Working with a talent like Carrie was a privilege; it was less about directing and more about stepping back and letting her perform.”
Adds NBC Sports Coordinating Producer Fred Gaudelli, “Tripp Dixon assembled a powerful creative team for this year’s Sunday Night Football open. Everyone was committed to delivering the best product possible and they succeeded in doing just that.”
Comments Geffen, “We wanted to create something that would compliment the scope of Sunday Night Football’s broadcast and I feel like we did that. The creative collaboration between Bodega, Northern Lights, VFX studio MassMarket and the NBC Sports team was vital to the successful execution of the spot.”
The Sunday Night Football open begins with scenes of iconic American cities at night. It then transitions to Underwood prepping for her performance in her dressing room while NFL stars prepare for game play amidst iconic visuals. Soon they’re all ready for game time and we follow the Underwood out to a stage positioned mid-field in a packed stadium. Players stand atop glowing cubes housing their respective team logos while holographic images highlighting game play light up the environment. Finally, Underwood sings, “The NFL rocks on NBC!” and we tilt up to a hovering NBC and NFL Sunday Night Football logo.
Credits:
Client: NBC Sports
Title: “NBC’s Sunday Night Football Open,” 1:50
NBC Sports
Coordinating Producer: Fred Gaudelli
SVP Creative: Mark Levy
VP Creative Director/Director: Tripp Dixon
Senior Associate Director: Charlie Vanacore
Bodega
Creative Director: Haley Geffen
Head of Production: Miguel Enrique Rodriguez
Line Producer: Rayna Saslove
Director of Photography: Chuck Ozeas
Production Designer: Evan Rohde
Northern Lights
Editor: Alan Chimenti
Executive Producer: Robin Hall
MassMarket
VFX Company: MassMarket, New York
Executive Producer: Louisa Cartwright
VFX Producer: Marcus Lansdell
VFX Supervisor: Drew Downes
About Bodega
Bodega Studios is a creative production company based in New York and San Francisco.
We are the passionate nerdy. We develop, produce and distribute award-winning projects in every medium. We make commercials, digital content, teasers, feature films, television and music videos.
We believe the world is a beautiful place full of surprises, cool things and true magic. Our goal is to inject your project with geeky enthusiasm, groundbreaking creative, visionary style, original solutions and a passion for storytelling.
Our one-stop-shop model has been embraced by brands including: IBM, Hewlett-Packard, Microsoft, USA Network, Logitech, Mattel, MasterCard, Walt Disney Pictures, Nickelodeon, Food Network, Applebee’s, KIA, Subaru, Toyota, Honda, Chevrolet, Volkswagen and others.
About Northern Lights
Northern Lights is a thriving bi-coastal (NY/LA) editorial and post production boutique featuring filmmakers and visual artists with a passion for telling stories.
From Promax and Emmy-winning TV branding to commercials, film and Internet content, Northern Lights has been a destination for original ideas since 1995.
The company’s award-winning talent is continually creating new ways to interpret footage for all modern delivery platforms. Their unmatched ability to shape ideas into focused content for brands is fed by a creative environment that fosters trying new things and taking risks.
Northern Lights teams up with sister companies Mr. Wonderful for design, www.mrwonderful.tv, SuperExploder,www.superexploder.com, for composing and audio post, and Bodega, www.bodegastudios.com, for creative assignments and production. Working together, they’re a powerful one-stop resource that tailors their offerings to each individual client and filmmaker’s needs.